Nandini Jammi

I think Dave's answer covers a lot here, so consider me co-signed. I do want to add a few things though:  1. The problem is almost always the messaging. If you have developed a clear narrative and messaging for the customer segment, it would take an extraordinarily untalented sales rep to mess...more

I agree with Anthony. If you're looking to enter a space that has already been defined, what you need to do is create a niche and/or double down on the unique approach you bring to the space.A lot of this will be reflected in the product you create, but your marketing needs to work really hard to...more

Good question. I've been collecting a few examples for my inspiration board that I'm happy to share:  1. Curalate (https://www.curalate.com/) - This is clearly a powerful product with a lot of functionality, but I love how they've pared it down to what's most exciting for the head of marketing...more

I usually have one or several resources of the following resources open when I'm developing a new messaging strategy. 1. Doug Kessler's "Irresistable Content for Immovable Prospects " [Slideshare] 2. Andy Raskin's "Promised Land " pitch [Medium] 3. Donald Miller's "Storybrand " template [Blo...more