I usually have one or several resources of the following resources open when I'm developing a new messaging strategy. 1. Doug Kessler's "Irresistable Content for Immov...Read More
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
I develop product messaging for new product launches and reposition existing ones.
Good question. I've been collecting a few examples for my inspiration board that I'm happy to share: 1. Curalate (https://www.curalate.com/) - This is clearly a power...Read More
I agree with Anthony. If you're looking to enter a space that has already been defined, what you need to do is create a niche and/or double down on the unique approach...Read More
If your messaging isn't landing, how do you know if it's because it needs to be reworked or because sales has poor delivery?
I think Dave's answer covers a lot here, so consider me co-signed. I do want to add a few things though: 1. The problem is almost always the messaging. If you have de...Read More
Credentials & Highlights
Senior B2B Copywriter at Freelance
Knows About Category Creation, Messaging, Sales Enablement