I usually have one or several resources of the following resources open when I'm
developing a new messaging strategy. 1. Doug Kessler's "Irresistable Content for
Immov...Read More
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I develop product messaging for new product launches and reposition existing ones.
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Senior B2B Copywriter at Freelance • March 19
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Senior B2B Copywriter at Freelance • March 19
Good question. I've been collecting a few examples for my inspiration board that
I'm happy to share: 1. Curalate (https://www.curalate.com/) - This is clearly a
power...Read More
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Senior B2B Copywriter at Freelance • March 19
I agree with Anthony. If you're looking to enter a space that has already been
defined, what you need to do is create a niche and/or double down on the unique
approach...Read More
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Senior B2B Copywriter at Freelance • March 21
I think Dave's answer covers a lot here, so consider me co-signed. I do want to
add a few things though: 1. The problem is almost always the messaging. If you
have de...Read More
Credentials & Highlights
Senior B2B Copywriter at Freelance
Knows About Category Creation, Messaging, Sales Enablement