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Nandini Jammi

Senior B2B Copywriter
Nandini Jammi
Senior B2B Copywriter
I develop product messaging for new product launches and reposition existing ones.
Added March 18, 2019

Sharebird Answers: Nandini Jammi, Senior B2B Copywriter, Freelance

Sharebird Answers:

Senior B2B Copywriter
Senior B2B Copywriter at Freelance
I usually have one or several resources of the following resources open when I'm developing a new messaging strategy. 1. Doug Kessler's "Irresistable Content for Immovable Prospects [https://www.slideshare.net/dougkessler/irresistible-content-070714v3] " [Slideshare] 2. Andy Raskin's "Promise...more
Senior B2B Copywriter at Freelance
I think Dave's answer covers a lot here, so consider me co-signed. I do want to add a few things though:  1. The problem is almost always the messaging. If you have developed a clear narrative and messaging for the customer segment, it would take an extraordinarily untalented sales rep to mess...more