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Which SaaS companies have great product overview pages? Any suggestions are highly welcomed!

4 Answers
Max A.
Max A.
Google ProductMay 7

Here are some of my favorites:

- hubspot.com – the page is a bit long but I like how it speaks to different audiences
- airtable.com – it’s a complex product that can do a thousand things but it's explained and showcased quite nicely
- mailchimp.com – centered around benefits and showcases the product in a visual way

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Mike Flouton
Mike Flouton
GitLab VP, Product | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, CybertrustJuly 18

SaaS company with great overview

  • I like sendgrid https://sendgrid.com/solutions/
  • Hubspot http://www.hubspot.com/products/marketingOptimizely https://www.optimizely.com/products/
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Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingMarch 22

I recently came across and really loved ActiveCampaign's produt page (ActiveCampaign.com) , it does a fantastic job at explaining benefits and features together in a simple and clear way. This messaging is clearly targeted very well at their target customer of small businesses who aren't marketing savvy.

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Nandini Jammi
Nandini Jammi
Freelance Senior B2B CopywriterMarch 18

Good question. I've been collecting a few examples for my inspiration board that I'm happy to share: 

1. Curalate (https://www.curalate.com/) - This is clearly a powerful product with a lot of functionality, but I love how they've pared it down to what's most exciting for the head of marketing at an e-commerce store. 

2. Keap (https://www.keap.com/keap ) - I first became aware of Keap through a very compelling YouTube ad. The video captured the anxiety and doubt entrepreneurs feel as they take the leap into their new small business ventures. It was emotionally resonant and for this reason, I clicked through to their website. Their product overview page focuses on 4 repeateable tasks that help you successfully run your day-to-day business.

3. ConvertKit (https://www.convertkit.com) - ConvertKit really knows its niche and have used that foundation to frame their product's features. 

Hope this helps!

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