Nate Slayton

We evaluated a lot of sales enablement / CMS tools - Highspot, Showpad, Guru and Seismic included - but the one that has stood out is Highspot to be honest. For me they have the right blend of usability for both marketers and sales people, combined with intuitive reporting so I can actually see what collateral/messaging is working. What we had before with an enterprise DAM (Egnyte) mixed with an organized spreadsheet to post the latest docuement links worked fine as far as getting assets to the sales team. But it defiinetly didn't help me be more effective at my job - so the ability to provie ROI and metrics for continuous improvment was the key factor. When Highspot showed me their 'Revenue Attribution Report' my mouth dropped and I just told the AE - 'this is how I'm getting my next promotion'. So yeah.. sold me.

Is it possible to move laterally within your current company to a PMM role? Or look for an open position with your current title at a company you know you could move laterally into PMM? This is what I did - I was running a small team of Pro Service designers at a SaaS company and just started doing my own product/solution marketing for our service packages (didn't ask permission). One day the Director of Product Marketing comes to me with a job offer because I had demonstrated a strong skill set in what I was good at - design - and translated into product marketing that got results (i.e. sales). I know its slower, but you have to think strategically here and position yourself for longterm success. Product marketers are typically generalists with a couple of deep skillsets. If you stand out and demonstrate how your deep skills transfer to product marketing, then the opportunities will come.