What is your top tactical suggestion to make content creation scalable and efficient? Includes content for internal enablement, external launches/content, and more.

Lots to unpack here! My main takeaway--start with AI, then stretch your content as far as you can!To start, I love a good template. Once you have a good template in place...

The most important thing to be able to scale content is to create a messaging framework that can be a north star for all your sister teams in marketing, product, and sale...

When I think about scaling content creation (this could be sales decks, collateral, long-form content, etc), my best tactical suggestion is to create a self-service templ...

At Zendesk, we spend a lot of energy up on the core narrative up front before we ever start building assets. When you have a strong foundation, it’s much easier to adapt,...

Let's start with a fact: despite our wishes, a Product Marketing team cannot create tailored content for every sales opportunity or match every account executive’s style ...

Allocate adequate resources to it — in other words, get someone on board whose job is to create content. Unless there is a person or a team directly in charge of content ...