Content
The way to improve messaging is to break it down into five components, measure, and work on each separately:↑ Clarity (I get it)↑ Relevance (it’s for me, helps with my s...
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There are plenty of free training resources available, such as Wynter's B2B Messaging Course.April Dunford's book Obviously Awesome is an affordable way to get the founda...
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You measure it through message testing. An effective message resonates with the target buyer, and that's what you want to check: how it lands on the people you're trying ...
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Use a messaging evaluation framework like Message Layers.The way to improve messaging is to break it down into five components, measure, and work on each separately:↑ Cla...
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Video: Adventures in Messaging S02E08: With Peep Laja, Founder at Wynter
A CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for them, and bounced for good...never to return. As marketers, we can all relate to that fear: is our messaging actually grabbing people? 😱 So what c...more
Credentials & Highlights
CEO at Wynter
Lives In Austin, TX
Knows About Messaging, Messaging Strategy, Message Testing, Messaging Frameworks