Sign Up / Sign In
Peep Laja

Peep Laja

CEO, Wynter


Peep Laja
Peep Laja
Wynter CEOOctober 11
You measure it through message testing. An effective message resonates with the target buyer, and that's what you want to check: how it lands on the people you're trying to influence. Yes, you can wait for the full go-to-market cycle and eventually get some feedback from the market, or measure c......Read More
Peep Laja
Peep Laja
Wynter CEOApril 25
The way to improve messaging is to break it down into five components, measure, and work on each separately: ‍ ↑ Clarity (I get it) ↑ Relevance (it’s for me, helps with my specific challenges) ↑ Value (I want the promises) ↑ Differentiation (I get how this is different) ↓ Friction (resistance, do......Read More
Peep Laja
Video: Adventures in Messaging S02E08: With Peep Laja, Founder at Wynter
A CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for them, and bounced for good...never to return. As marketers, we can all relate to that fear: is our messaging actually grabbing people? 😱 So what c......more
Credentials & Highlights
CEO at Wynter
Lives In Austin, TX
Knows About Messaging