Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
You measure it through message testing. An effective message resonates with the
target buyer, and that's what you want to check: how it lands on the people
you're trying to influence.
Yes, you can wait for the full go-to-market cycle and eventually get some
feedback from the market, or measure c...more
Video: Adventures in Messaging S02E08: With Peep Laja, Founder at Wynter
A CEO once told me he stayed awake at night wondering how many ideal prospects
visited his site, struggled to understand what his company could do for them,
and bounced for good...never to return. As marketers, we can all relate to that
fear: is our messaging actually grabbing people? 😱 So what c...more