Peep Laja

Content

How do you measure the effectiveness of the messaging behind a product? What would you do if you weren't able to A/B (example - if the product's audience were a handful of large Enterprise customers)?

Peep Laja

Wynter CEO • October 11

You measure it through message testing. An effective message resonates with the target buyer, and that's what you want to check: how it lands on the people you're trying to influence. Yes, you can wait for the full go-to-market cycle and eventually get some feedback from the market, or measure c......Read More

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What are good messaging framework resources that you use?

Peep Laja

Wynter CEO • April 25

The way to improve messaging is to break it down into five components, measure, and work on each separately: ‍ ↑ Clarity (I get it) ↑ Relevance (it’s for me, helps with my specific challenges) ↑ Value (I want the promises) ↑ Differentiation (I get how this is different) ↓ Friction (resistance, do......Read More

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Video: Adventures in Messaging S02E08: With Peep Laja, Founder at Wynter

A CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for them, and bounced for good...never to return. As marketers, we can all relate to that fear: is our messaging actually grabbing people? 😱 So what c......more

Credentials & Highlights

CEO at Wynter

Lives In Austin, TX

Knows About Messaging