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Peep Laja

Peep Laja

CEO, Wynter

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Peep Laja
Peep Laja
Wynter CEOApril 26
The way to improve messaging is to break it down into five components, measure, and work on each separately: ‍ ↑ Clarity (I get it) ↑ Relevance (it’s for me, helps with my specific challenges) ↑ Value (I want the promises) ↑ Differentiation (I get how this is different) ↓ Friction (resistance, do...Read More
401 Views
Peep Laja
Peep Laja
Wynter CEOSeptember 20
There are plenty of free training resources available, such as Wynter's B2B Messaging Course. April Dunford's book Obviously Awesome is an affordable way to get the foundations in positioning right. CXL and PMA also have paid courses on the topic but the free one is the 80/20 you get them u...Read More
373 Views
Peep Laja
Peep Laja
Wynter CEOOctober 12
You measure it through message testing. An effective message resonates with the target buyer, and that's what you want to check: how it lands on the people you're trying to influence. Yes, you can wait for the full go-to-market cycle and eventually get some feedback from the market, or measure c...Read More
348 Views
Peep Laja
Peep Laja
Wynter CEOJuly 12
Use a messaging evaluation framework like Message Layers. The way to improve messaging is to break it down into five components, measure, and work on each separately: ↑ Clarity (I get it) ↑ Relevance (it’s for me, helps with my specific challenges) ↑ Value (I want the promises) ↑ Different...Read More
261 Views
Peep Laja
Video: Adventures in Messaging S02E08: With Peep Laja, Founder at Wynter
A CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for them, and bounced for good...never to return. As marketers, we can all relate to that fear: is our messaging actually grabbing people? 😱 So what c...more
Credentials & Highlights
CEO at Wynter
Lives In Austin, TX
Knows About Messaging