How do you measure the effectiveness of the messaging behind a product? What would you do if you weren't able to A/B (example - if the product's audience were a handful of large Enterprise customers)?
4 Answers
CData Software Chief Marketing Officer • 4y
When looking at the effectiveness of the messaging behind a product, I have always tried to focus on what are we trying to achieve with the messaging? How does the messag...
1217 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
If the product's audience includes a handful of large Enterprise customers, I'd ask for approval from Sales and Customer Success to reach out to the customers and run the...
615 Views
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Circana Chief Strategy Officer | Formerly Microsoft, SAP, McKinsey • 4y
Great question and not sure I have a very scientific answer here! I'd say we use a combination of things to validate effectiveness of messaging: feedback from customers (...
489 Views
You measure it through message testing. An effective message resonates with the target buyer, and that's what you want to check: how it lands on the people you're trying ...
384 Views
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