How do you measure the effectiveness of the messaging behind a product? What would you do if you weren't able to A/B (example - if the product's audience were a handful of large Enterprise customers)?

3 answers

All related (61)

Vice President of Product Marketing at Workato • September 28

When looking at the effectiveness of the messaging behind a product, I have always tried to focus on what are we trying to achieve with the messaging? How does the messaging tie back to overall busine

6 Saves

Malli Vangala

Chief Strategy Officer at Circana | Formerly Microsoft, SAP, McKinsey • October 7

Great question and not sure I have a very scientific answer here! I'd say we use a combination of things to validate effectiveness of messaging: feedback from customers (gathered via surveys, live con

3 Saves

Peep Laja

CEO at Wynter • October 11

You measure it through message testing. An effective message resonates with the target buyer, and that's what you want to check: how it lands on the people you're trying to influence. Yes, you can wai

6 Saves

How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?

How would you recommend Product Marketing Managers improve their messaging skills?

Do you need to be good at writing to create good product messaging?

How do you defend the messaging that you’ve created when everyone in our company has an opinion about messaging.

What are the biggest obstacles you typically encounter in implementing new messages for a product or service?

What are good messaging framework resources that you use?