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All related (61)
William Davis
Vice President of Product Marketing at Workato September 28
When looking at the effectiveness of the messaging behind a product, I have always tried to focus on what are we trying to achieve with the messaging? How does the messaging tie back to overall busine
Malli Vangala
Chief Strategy Officer at Circana | Formerly Microsoft, SAP, McKinseyOctober 7
Great question and not sure I have a very scientific answer here! I'd say we use a combination of things to validate effectiveness of messaging: feedback from customers (gathered via surveys, live con
Peep Laja
CEO at Wynter October 11
You measure it through message testing. An effective message resonates with the target buyer, and that's what you want to check: how it lands on the people you're trying to influence. Yes, you can wai