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Abhishek Ratna
Product Marketing Lead, Core ML at Google December 14
You can use a slew of KPIs to measure effectiveness. Conversion rate: the percentage of people who take a desired action, such as making a purchase or filling out a form, after being exposed to the m
Nisha Goklaney
Director of Product Marketing at HubSpot | Formerly Intuit, American Express, SageNovember 9
This is a great question! Given messaging is such a subjective topic - it's super important to quantifiably test and iterate on it to ensure it lands well in the market. Here's a few strategies and ta
Elise Beck
Director of Product Marketing at Wistia | Formerly HubSpot, BuildiumNovember 30
There are a few ways you can validate your messaging:  I like to start by doing a customer listening tour. Spend some time getting to know your target customer and pay close attention to the way that
David Esber
Sr. Group Manager, Product Marketing, Messaging at Twilio October 26
My first question is: what's the reason for not relying on your revenue org? Is there a lack of trust, challenges with prioritization, or something else? The best, most differentiated positioning mean