How do you quantifiably test messaging? Rather than relying on anecdotes from the revenue organization?

This is a great question! Given messaging is such a subjective topic - it's super important to quantifiably test and iterate on it to ensure it lands well in the market. ...

My first question is: what's the reason for not relying on your revenue org? Is there a lack of trust, challenges with prioritization, or something else? The best, most d...

There are a few ways you can validate your messaging: I like to start by doing a customer listening tour. Spend some time getting to know your target customer and pay c...

In addition to great advice in other answers, there are a few other things to consider:Most message testing is artificial. People are asked to carefully read and ponder t...

You can use a slew of KPIs to measure effectiveness. Conversion rate: the percentage of people who take a desired action, such as making a purchase or filling out a form...

Use a messaging evaluation framework like Message Layers.The way to improve messaging is to break it down into five components, measure, and work on each separately:↑ Cla...