How do you quantifiably test messaging? Rather than relying on anecdotes from the revenue organization?

You can use a slew of KPIs to measure effectiveness. Conversion rate: the percentage of people who take a desired action, such as making a purchase or filling out a form, after being exposed to the m

This is a great question! Given messaging is such a subjective topic - it's super important to quantifiably test and iterate on it to ensure it lands well in the market. Here's a few strategies and ta

There are a few ways you can validate your messaging:  I like to start by doing a customer listening tour. Spend some time getting to know your target customer and pay close attention to the way that

My first question is: what's the reason for not relying on your revenue org? Is there a lack of trust, challenges with prioritization, or something else? The best, most differentiated positioning mean