Rahul Pandey

Senior Product Marketing Manager , SS Supply Chains

About

As a Product Marketing Manager, I have helped enterprise SaaS products to sell effectively across US and UK through proper messaging and positioning. I have demonstrated professionalism, competence and leadership capabilities in my 7+ years of pro......more

Content

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Rahul Pandey

SS Supply Chains Senior Product Marketing Manager • April 19

GTM creation is an extensive exercise and involves a lot of time, research and market knowledge. Instead of creating a mock GTM, a framework for creating a GTM can be suggested based on in-depth product knowledge. This GTM should include the following: 1) Target market your a looking to enter ......Read More

652 Views

How might GTM vary for the first product i.e. at a tech startup?

Rahul Pandey

SS Supply Chains Senior Product Marketing Manager • July 13

GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it. Hence, It is extremely important to get fundamentals right......Read More

436 Views

What are you looking for when hiring PMMs?

Rahul Pandey

SS Supply Chains Senior Product Marketing Manager • July 13

A bit of technical background and outlook towards understanding the market is a must trait which is required while hiring B2B PMM. PMMs are often considered close to the business, hence they need to understand the product correctly and simultaneously design the go-to-market strategy for that prod......Read More