Sharebird
Sign Up / Sign In
Rahul Pandey

Rahul Pandey

Senior Product Marketing Manager at SS Supply Chains

As a Product Marketing Manager, I have helped enterprise SaaS products to sell effectively across US and UK through proper messaging and positioning. I have demonstrated professionalism, competence and leadership capabilities in my 7+ years of professional career. My expertise is performing market research, creating battle cards, sales decks, product collaterals, writing blogs to help sales close deals faster.

Content

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Rahul Pandey
Rahul Pandey

SS Supply Chains Senior Product Marketing Manager | Formerly Co-Founder: Innoventsoft • 3y

GTM creation is an extensive exercise and involves a lot of time, research and market knowledge. Instead of creating a mock GTM, a framework for creating a GTM can be suggested based on in-depth product knowledge. 

This GTM should include the following:

1) Target market your a looking to enter (TAM, SAM, SOM)

2) Buyer Persona

3) Messaging

4) Region X Industry X Use case mapping

5) Buyer journey mapping

6) Lead gen approach with sales funnel

1,146 Views

How might GTM vary for the first product i.e. at a tech startup?

Rahul Pandey
Rahul Pandey

SS Supply Chains Senior Product Marketing Manager | Formerly Co-Founder: Innoventsoft • 4y

GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it.  Hence, It is extremely important to get fundamentals right for your GTM strategy, which include: 1) Interviewing and connecting with potential customers 2) Identify the problem in the market, connect with people and feel the market vibes. 3) Validate your product ...Read More

477 Views

What are you looking for when hiring PMMs?

Rahul Pandey
Rahul Pandey

SS Supply Chains Senior Product Marketing Manager | Formerly Co-Founder: Innoventsoft • 4y

A bit of technical background and outlook towards understanding the market is a must trait which is required while hiring B2B PMM. PMMs are often considered close to the business, hence they need to understand the product correctly and simultaneously design the go-to-market strategy for that product.

PMM candidate should also be a good writer and must be able to communicate their thought process on the paper.

306 Views