Rahul Pandey

GTM creation is an extensive exercise and involves a lot of time, research and market knowledge. Instead of creating a mock GTM, a framework for creating a GTM can be suggested based on in-depth product knowledge. This GTM should include the following: 1) Target market your a looking to enter (TAM, SAM, SOM) 2) Buyer Persona 3) Messaging 4) Region X Industry X Use case mapping 5) Buyer journey mapping 6) Lead gen approach with sales funnel

GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it. Hence, It is extremely important to get fundamentals right for your GTM strategy, which include: 1) Interviewing and connecting with potential customers 2) Identify the problem in the market, connect with people and feel the market vibes. 3) Validate your product by pre selling/giving free trials 4) Identify your target group and understand their pain points 5) Detailed information on competitors and identify the segment you want to play. 6) Stress more importance on customer feedback and product led growth. With the above pointers taken care of, right GTM strategy can be created for your first product.

A bit of technical background and outlook towards understanding the market is a must trait which is required while hiring B2B PMM. PMMs are often considered close to the business, hence they need to understand the product correctly and simultaneously design the go-to-market strategy for that product. PMM candidate should also be a good writer and must be able to communicate their thought process on the paper.