How might GTM vary for the first product i.e. at a tech startup?
Stripe Head of Product Marketing, APAC • 2y
GTM at an early-stage venture is hard to describe - it's probably almost never described as GTM, and is almost universally not led by a marketer. With anything prior to P...
6453 Views
Virta Health Director of Product Marketing • 3y
Across B2B and B2C companies, one of the biggest influencers in a buying decision is a happy customer. Think about it, when you go to buy something that matters to you, h...
2031 Views
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Carta Vice President Product Marketing • 1y
I'll first share the components of my GTM strategies, those don't vary if it's the first product or the 100th. The components are the same:Ideal Customer Profile (ICP)Pr...
780 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
GTM could very by motion (sales-led, product-led, marketing led) or packaging (free/paid) or persona (audience). GTM could also vary by time to value (long or short sales...
350 Views
Eventbrite Global Head of Marketplace Marketing • 2y
GTMs at earlier stage organizations are more about creating moments of virality and making strategic use of limited resources. Whereas at later stage organizations it is ...
876 Views
SS Supply Chains Senior Product Marketing Manager | Formerly Co-Founder: Innoventsoft • 3y
GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissati...
476 Views
Related Questions
When does your GTM planning typically begin, does your GTM planning start during beta testing or only after the product is more or less ready for launchHow do you start with a GTM strategy? If your product is new and you don't have many customers, how do you start a GTM?How to mitigate any risks associated with the pricing strategy/price changes for a B2B2C product for a very early-stage startup?What is your personal process for GTM readiness?How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?