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What are you looking for when hiring PMMs?

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4 Answers
Go-To-Market Strategy Launch Frameworks Launch Strategy
  1. Dave Steer
    Dave Steer

    Webflow Chief Marketing Officer • 3y

    Let me start by saying this: I’m hiring! Check out the GitLab careers page or HMU directly. When I’m hiring a product marketer, I’m looking for a set of experiences that will add to the capabilities of the team – see my answer on capabilities – so the specifics are highly dependent on the context of the team and the company. For some roles, I look for domain experience since the team is trying to accelerate its understanding and entry into a specific category. For others, I’m looking for more ge ...Read More

    1,899 Views
  2. Lisa Dziuba
    Lisa Dziuba

    Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y

    I'm looking for Motivation, Soft Skills, and Hard Skills which might vary based on the company's needs, stage, and product focus 👇 Motivation: Interest in the company, product, industry Passion for PMM Passion for the challenges we are a company have exactly right now Soft Skills: Hight user empathy Ability to learn new products fast Adapting to changes and bias toward speed Skill to build a structure to chaos Love for cross-functional collaboration Hard Skills: Research skills: user research, c ...Read More

    340 Views
  3. Tracy Montour
    Tracy Montour

    HiredScore Head of Product Marketing • 3y

    This is a great question! While I often look for Product Marketing experience explicitly, it is not a hard-and-fast requirement for me. I often look for skills like problem solving, ability to function with ambiguity, ability to create processes, stakeholder management, etc. Aside from skills, I tend to look for candidates who are able to thrive in a similar stage of growth as the company I am working at. I find that not everyone considers this important factor when submitting their job applicat ...Read More

    324 Views
  4. Rahul Pandey
    Rahul Pandey

    SS Supply Chains Senior Product Marketing Manager | Formerly Co-Founder: Innoventsoft • 4y

    A bit of technical background and outlook towards understanding the market is a must trait which is required while hiring B2B PMM. PMMs are often considered close to the business, hence they need to understand the product correctly and simultaneously design the go-to-market strategy for that product.

    PMM candidate should also be a good writer and must be able to communicate their thought process on the paper.

    306 Views

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