Product Marketing Manager, GoDaddy
How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
I would recommend try to apply the common rule "80% of the business comes from 20% of the customers". We have our customers divided into 3 segments: New-New: Completely new to the organization Existing-New: existing customer but buys new product Existing-buying more: Existing customers buy...more
How do you get your product team to involve product marketing early enough in the strategy and product planning phases?
This is a common issue across the board. To address these situation, you have to set expectations with your product manager well. For instance, there are certain experiences such as upgrade path, purchase experience within customers account, inapp notifications messaging that impact your role as ...more
Credentials & Highlights
Product Marketing Manager at GoDaddy
Lives In Seattle, Washington