How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
Atlassian Senior Director of Product Marketing • Thu
Anchor on where the data shows pipeline or revenue is actually at risk, not where the loudest stakeholder is. E.g.:If sales is losing deals at a specific stage of the buy...
1024 Views
Atlassian Head of Lifecycle Marketing, Portfolio • 2y
This varies widely by company, org structure, and maturity.When I worked for smaller start-ups, we only had 2 dedicated marketers: me (generalist) and my VP (also a gener...
2241 Views
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Google Product Manager • 8y
I would recommend try to apply the common rule "80% of the business comes from 20% of the customers". We have our customers divided into 3 segments: New-New: Completely...
634 Views
PandaDoc VP of Product Marketing & Brand • 7y
I agree with the great points made by Jennifer and Ruturaj, but want to add that the stage of the company matters quite a bit as well. For young companies, it is often ...
795 Views
Narvar Fmr Director of Product Marketing • 8y
Every PMM should answer this question based on 2 factors -- the needs of the business and the strength of the funnel. (1) Org & Biz Needs - If you have a strong sal...
1861 Views
Related Questions
What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?What Is Product Marketing?What strategies have you found most effective for aligning product marketing efforts with demand generation activities?How do you define the relationship between product marketing and demand generation within your organization?What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?