How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
Atlassian Head of Lifecycle Marketing, Portfolio • 2y
This varies widely by company, org structure, and maturity.When I worked for smaller start-ups, we only had 2 dedicated marketers: me (generalist) and my VP (also a gener...
2232 Views
Google Product Manager • 8y
I would recommend try to apply the common rule "80% of the business comes from 20% of the customers". We have our customers divided into 3 segments: New-New: Completely...
633 Views
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PandaDoc VP of Product Marketing & Brand • 7y
I agree with the great points made by Jennifer and Ruturaj, but want to add that the stage of the company matters quite a bit as well. For young companies, it is often ...
790 Views
Narvar Fmr Director of Product Marketing • 8y
Every PMM should answer this question based on 2 factors -- the needs of the business and the strength of the funnel. (1) Org & Biz Needs - If you have a strong sal...
1861 Views
Related Questions
Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?What Is Product Marketing?What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?How is the demand gen team organized at your company? Is there a single person accountable for campaign execution and management or is it a shared function across other marketing team?How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?