How do you get your product team to involve product marketing early enough in the strategy and product planning phases?
5 Answers
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
If you can get it, the most important thing is executive buy-in for a team structure that honors marketing not just in the end phase, but also as a crucial thought partne...
1985 Views
Google Product Manager • 8y
This is a common issue across the board. To address these situation, you have to set expectations with your product manager well. For instance, there are certain experien...
669 Views
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AssemblyAI CMO • 6y
This is a question so many teams struggle with and is super important - the more you are involved up front, the more you can help your team build great products and set y...
895 Views
Chainguard Senior Director of Product Management • 6y
We have had some success in educating the PM team to start with positioning before they build anything. We use a modified version of the product positioning document (PPD...
572 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
Be a strategic partner and show them you can add value to the planning process. You and your PM should be joined at the hip, so if you're not getting involved early and o...
501 Views
Related Questions
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