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How can I navigate a situation where I am frequently assigned project management tasks rather than product management responsibilities, and where there seems to be a lack of emphasis on product vision and impact-based product building?

Bryan Dunn
Nextiva Head of Product, Developer Ecosystem | Formerly VP Product at Localytics, Crayon, Redox, CoreStory1y
I've seen this situation quite a bit and the single most effective way to drive change towards impact-based product building is bringing data to show the downsides of the...
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2575 Views
Narmada Jayasankar
Atlassian Head of Product Management1y
It's hard form be to give specific advice to you without more context about your situation such as who is assigning these tasks to. Is this your manager? If yes, my first...
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1944 Views
Mike Flouton
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust1y
Well, as always, it depends. I'd say first you have to diagnose the situation and understand the root causes. Why are they bringing you tasks rather than responsibilities...
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698 Views
Lexi Lowe
Hex Head of Product | Formerly Fivetran1y
Product management is different at every organization and there are many organizations where it is more of a project management function. If your manager is assigning pro...
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899 Views
Tammy Hahn
Ignition SVP, Product | Formerly Cornerstone OnDemand, Groundswell, Skilljar, Gainsight1y
Unfortunately, this is more common than not. A solid understanding and ability to execute project management tasks is important in the overall role of a Product Manager g...
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1523 Views
Sacha Dawes
Semarchy Chief Product Officer | Formerly Flexera, Snow Software, SolarWinds, AT&T, Microsoft1y
This can be a challenging situation, which may have come about for several reasons such as where the organization may not value or understand the role of product manageme...
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675 Views
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion1y
It can be hard to tease apart the line between Product and Project Management - especially since the role of Product Management can vary greatly from team to team. At th...
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419 Views
Vasudha Mithal
Care Solace Chief Product Officer | Formerly Headspace, Ginger, LinkedIn2y
It is important to understand the product culture of a company. PM work is very often confused with project management (as you are experiencing).Your manager is the bigge...
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1066 Views
Sheila Hara
Barracuda Networks Sr. Director, Product Management2y
In situations where you're frequently assigned project management tasks instead of product management responsibilities, it's important to proactively address the issue:Co...
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441 Views