Product Marketing
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Head of Product Marketing at Quizlet

We have a product pod structure at Quizlet. Each product pod has 1-2 very clear business goals and usually owns certain product lines or domain areas. Every pod has a PM, a PMM, a designer, a product analyst, a product support specialist, an engineering manager, and an engineering team. 

This structure allows teams to determine the best working cadences and divisions of labor that work for them. I've found it to be a very liberating structure because it gives the teams a lot of autonomy over decision making and it promotes true cross-functional collaboration. 

Each PM I've worked with has been different. The pod structure has given us the space we need to negotiate our divisions of labor in the ways that make the most sense for us as individuals and to help us meet the team's business goals.

Director of Product and Customer Marketing at CallRail
We work with our Product Team in three key ways: 1. Competitive intel. PMM's own all competitive research and documentation, and we make sure the rest of the Product Team - dev's and especially PM's - are in the know whenever a competitor has changed their messaging or released a ne...more
Director of Product Marketing at Wealthsimple
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs.  Inbound PMMs are focused on insights that feed the product roadmap; pricing and packaging, and product positioning that feeds into the marketing strategy.  Outbound PMMs are focused on go-to-ma...more
Head of Product Marketing at Forethought
At Forethought, product marketing works very closely with the product teams to bring products to market. I hold regular check-ins with product marketing and the Head of Product, as well as separate check-ins with individual product managers. These check-ins enable us to: - Align on product strat...more
Vice President, Marketing at Level Ex
Very closely! We sit together, work together, debate together and ultimately take shared ownership and accountability over each strategy. As Director, I am a stakeholder in the roadmap meeting to discuss prioritization of key feature development based on my perspective of the consumer needs. Ea...more