How does your product marketing team usually work with your product team?
BenchSci VP of Marketing • 4y
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs. Inbound PMMs are focused on insights that feed the product roadmap; ...
49955 Views
Gusto Head of Product Marketing, Benefits • 4y
We break down product marketing’s work into four buckets and work with product as follows during each of the phases: Market Strategy, Customer Insights & Product Roa...
20187 Views
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Immutable Head Of Marketing • 6y
Very closely!We sit together, work together, debate together and ultimately take shared ownership and accountability over each strategy.As Director, I am a stakeholder in...
4264 Views
Forethought Senior Director, Head of Marketing • 4y
At Forethought, product marketing works very closely with the product teams to bring products to market. I hold regular check-ins with product marketing and the Head of P...
9918 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
We have a product pod structure at Quizlet. Each product pod has 1-2 very clear business goals and usually owns certain product lines or domain areas. Every pod has a PM,...
2078 Views
CallRail Director of Product and Customer Marketing • 8y
We work with our Product Team in three key ways: Competitive intel. PMM's own all competitive research and documentation, and we make sure the rest of the Product Team -...
1685 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
My PMM teams usually work very closely with the product teams, as we need to ensure that the product is positioned and marketed effectively. These are shared goals of PMs...
536 Views
Related Questions
How is the marketing team which you are part of structured? How does your role fit in?How do you work with your Comms team?How do you foster strong relationships with product and other marketing teams at the department level?How can Product Marketing and User Research teams best work together?Where do you see Product Marketing in the org design: Marketing, Product or its own standalone function ?How do you approach Product Managers if they don’t provide enough product information/data?