How do you get product management to bring you into initial design process?
Instacart Chief Marketing Officer • 8y
One way I have approached this is to bring the cross-functional team together for a Design Sprint. Sprints are one of the most effective ways to quickly align a team arou...
2558 Views
Immutable Head Of Marketing • 6y
Establish trust. Throughout my career in gaming, I have seen silos of functions where product doesn't communicate with marketing or design doesn't communicate with engin...
1204 Views
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OpenAI Head of Product Marketing, Apps • 6y
Like all things, I think this comes down to trust building. When you're new, focus on building trust with PMs by showing that you can handle the highest priority, high im...
1337 Views
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Over the years we've worked really hard to get PMMs a seat at the table when it comes to working with the predetermined product triad - Engineering Manager, Product Manag...
948 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Every team has a different dynamic with this. In my experience, the PMMs who are highly empathetic and clued into team dynamics do best in this scenario. One of the fears...
702 Views
BenchSci VP of Marketing • 4y
As product marketers, we need customers to believe in the why (value, benefits), the how and what become proof points. This is also a critical input for the design team t...
615 Views
This can definitely be a challenge, depending on the relationship between PM and PMM. There are a number of approaches that can help. 1. If you have had a prior launch t...
491 Views
Ethos VP Marketing | Formerly Meta, Microsoft • 4y
Lead with insights. The best way to get involved as a PMM is show that you have both the breadth and depth of insights that articulate the customer problem, and can help ...
454 Views
Related Questions
How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?How do you get your product team to involve product marketing early enough in the strategy and product planning phases?How can you involve your product marketing team in roadmap discussions early on without being seen as intrusive or kingdom-building?How do you go about creating a product marketing plan from scratch for an early stage start-up?How can marketers be in the driver seat of product launches while managing eager product and sales stakeholders?