Docker Principal PMM | Formerly AWS, Salesforce, startups • 6y
A marketing funnel is a concept that maps out the customer journey—from the customer's awareness of your brand to their purchase of your product. The funnel lets you know what your company must do to influence consumers at each stage of their journey. Having a means to understand how customers navigate the process in which they make purchase decisions—the buyer’s journey—can optimize marketing efforts and drive revenue. The Four Stages Awareness Interest Desire Action Every successive stage in ...Read More
2,130
Views
