Steve Johnson

Steve Johnson

Chief Executive Officer, ProductGrowthLeaders
About
Steve Johnson is an author, speaker, and product coach using modern methods to move products from idea to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team. Steve has been a long-......more

Content

Steve Johnson
Steve Johnson
ProductGrowthLeaders Chief Executive OfficerSeptember 7
Experienced product managers know that we need to start planning launch as soon as we start planning a release. Alas, many inexperienced product managers (and most product owners) assume that BUILDING is all that matters. (Sigh). They're the ones who think release and launch are the same thing.  ......Read More
327 Views
Steve Johnson
Steve Johnson
ProductGrowthLeaders Chief Executive OfficerSeptember 17
An MBA is helpful but not required for product marketing. Relevant work experience is more important. About 40% of product marketing managers have an MBA, so it becomes one aspect of hiring criteria. Given two candidates with equal qualifications, the MBA could be the deciding factor.  Conside......Read More
315 Views
Steve Johnson
Steve Johnson
ProductGrowthLeaders Chief Executive OfficerSeptember 17
Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.  Refresh your......Read More
284 Views
Credentials & Highlights
Chief Executive Officer at ProductGrowthLeaders
Formerly Under10 Consulting, Pragmatic Marketing
Lives In Gainesville, VA
Hobbies include guitar, tech
Knows About Scaling Product Marketing, Influencing the Product Roadmap, Market Research, Product ......more