Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I personally think the biggest value of an MBA is in getting into product marketing. Most companies dont have APMM roles and so there isnt a ton of opportunities for true entry level roles. PMM roles tend to require mapping customers to narratives to products to marketing strategies, while being able to project manage your time and build relationships internally--thats a pretty nebulous charter, which is where the MBA comes in. For candidates who havent had luck moving internally from another ro ...Read More
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