How can you involve your product marketing team in roadmap discussions early on without being seen as intrusive or kingdom-building?
5 Answers
Square Head of Product Marketing, Square Banking • 3y
I’m sure the answer to this question varies dramatically depending on where product marketing sits within the organization - is it within product? marketing? elsewhere? ...
1480 Views
Glassdoor Director, Product Marketing • 4y
Build relationships. Show up to add value; ask, remind, repeat. Bring the voice of the customer to the table. Leverage customer interviews, NPS verbatims, third-party re...
1315 Views
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Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
Again, I'm a firm believer that product marketing should be in lockstep with their counterparts in product. As a new product marketer, taking the time to forge those rela...
461 Views
Appcues VP Marketing • 2y
In short, relationships and process. Great product marketing can make a product manager look like a hero. But great product marketing requires getting involved early. It'...
432 Views
ProductGrowthLeaders Chief Executive Officer | Formerly Under10 Consulting, Pragmatic Marketing • 3y
Experienced product managers know that we need to start planning launch as soon as we start planning a release. Alas, many inexperienced product managers (and most produc...
348 Views
Related Questions
How do you get your product team to involve product marketing early enough in the strategy and product planning phases?How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?What recommendations do you have for influencing the roadmap early?How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?Can you share advice for the first product marketer at a company for influencing the product roadmap?How do you influence product roadmap as a product marketer.