Stuart Pitts

One of the things we can do as product marketers to elevate the role we contribute to the organization is to orchestrate goaling across all dimensions of a product or program launch. For example - instead of thinking only about the unique KPIs that you may be driving as a PMM, what is the total set of outcomes and KPIs that must be monitored to determine the success of a launch (for example)? Are these outcomes and KPIs connected? Are the right directly responsible individuals defined and coordi ...Read More

When we elevate the learning agenda for a product, customer segment, or portfolio, we create space for all cross-functional disciplines to get involved and rally around a plan forward. One of the most powerful things we can do as product marketers is to foster a culture of learning across all disciplines we work with - product, engineering, design, marketing, sales, and communications alike. Most of the time I see product marketers focus most on granular elements that need customer or market sig ...Read More

Moving to a shared view of priorities starts and ends with creating space for open dialogue. And, increasingly I've found myself learning how the job of a product marketer is often to create and nurture the right dialogues across an organization. There are a few things product marketers need to learn to do this successfully: First, lead from in front by "stepping out" to bring together the right group of organizational leaders. Next, be willing to take a point-of-view around where people across ...Read More