Any tips on how to prioritize product marketing resources in a company that is launch-heavy? Have you found bundling smaller releases together helpful to have a more compelling narrative and increase product marketing efficiency?

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3 Answers

Launch Messaging Launch Channels

Candace Marshall

Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y

Excellent question. To answer your first question, as product marketers, we get requests for all types of content. One tip is to align on a bill of materials, segmented by launch tier. That way, every time you launch a new product, you know exactly what resources you will develop. Ensure you align and set expectations on this bill of materials with your cross-functional partners, like sales, enablement, and marketing. This will help streamline your launch efforts because any time there’s a launc ...Read More

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Jesse Lopez

Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y

In a launch-heavy tech landscape, where every competitor clamors for attention, effective product marketing hinges on strategic resource allocation. The key lies in a tiered launch strategy that maximizes the return on your most impactful releases while driving efficient, scaled campaigns for thematic launches. Scattering your resources across many launches often leads to underwhelming campaigns that struggle to gain traction in a crowded marketplace. Here are some key questions to guide your re ...Read More

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Stuart Pitts

Meta Senior Product Marketing Leader, VR/MR/AR Portfolio | Formerly Microsot • 2y

Moving to a shared view of priorities starts and ends with creating space for open dialogue. And, increasingly I've found myself learning how the job of a product marketer is often to create and nurture the right dialogues across an organization. There are a few things product marketers need to learn to do this successfully: First, lead from in front by "stepping out" to bring together the right group of organizational leaders. Next, be willing to take a point-of-view around where people across ...Read More

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