Any tips on how to prioritize product marketing resources in a company that is launch-heavy? Have you found bundling smaller releases together helpful to have a more compelling narrative and increase product marketing efficiency?
3 Answers
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y
Excellent question. To answer your first question, as product marketers, we get requests for all types of content. One tip is to align on a bill of materials, segmented b...
5534 Views
Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
In a launch-heavy tech landscape, where every competitor clamors for attention, effective product marketing hinges on strategic resource allocation. The key lies in a tie...
492 Views
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Meta Senior Product Marketing Leader, VR/MR/AR Portfolio | Formerly Microsot • 2y
Moving to a shared view of priorities starts and ends with creating space for open dialogue. And, increasingly I've found myself learning how the job of a product markete...
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Related Questions
After an initial product launch, how do you think about the subsequent, smaller launches/updates? How does the strategy/channels/process change? How do you identify where smaller launches can be bundled into a bigger story?What's a good process for managing multiple launches in conjunction with an industry event with a small team (2 people)?Is it better to do smaller but more regular product launches, or the occasional BIG one?What is the best way to choose/prioritize channels for a product launch?How do you create your product launch strategy?What's the best approach to a mini product or feature launch?