Sharebird
Sign Up / Sign In

How do you measure the success of a product launch, and what key performance indicators (KPIs) do you track?

How do you roll reporting this up to the leadership team?

Answer
3 Answers
Launch Channels Launch Metrics
  1. Lindsey Weinig
    Lindsey Weinig

    Twilio Director of Product Marketing • 2y

    Best case, I partner with the product team to define the core KPI(s) for a product launch. Often product adoption is the goal of the launch, but sometimes a product is launched with other intentions like decreasing churn or increasing revenue through other product/feature adoption. Depending on the nature of the product, KPIs may include new signups for free trials, paid upgrades, add-on purchases/total value, NPS, or active users of the new product that was launched. I also like to measure KPIs ...Read More

    4,246 Views
  2. Katie Levinson
    Katie Levinson

    MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y

    Building on defining a successful product launch, measurement is a key factor in figuring out whether the launch is successful and what potential pivots you may need to make. The success of a product launch is typically measured by how well it meets business objectives, customer needs, and market expectations. As an example, for a new mobile app launch, KPIs could include daily active users (DAU), app downloads, retention rate at 7, 30, and 90 days, and user ratings in app stores.  KPIs vary dep ...Read More

    757 Views
  3. Stuart Pitts
    Stuart Pitts

    Meta Senior Product Marketing Leader, VR/MR/AR Portfolio | Formerly Microsot • 2y

    One of the things we can do as product marketers to elevate the role we contribute to the organization is to orchestrate goaling across all dimensions of a product or program launch. For example - instead of thinking only about the unique KPIs that you may be driving as a PMM, what is the total set of outcomes and KPIs that must be monitored to determine the success of a launch (for example)? Are these outcomes and KPIs connected? Are the right directly responsible individuals defined and coordi ...Read More

    417 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Product Launches

March 19 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors