Vineet Antil

Product Marketing Leader

Content

Fundamental question: How is positioning different from messaging? I have attended so many PMM talks and the lines seem to blur between the two. Would love to understand how they are different/the nuances. Thanks!

Vineet Antil

Product Marketing Leader • March 18

That’s a great question and some great answers already on this thread! Here’s a short and sweet take on this. * Positioning is the unique place you want to acquire in the mind of your target audience. This takes into account your product truth, problem it solves and how it compares to co......Read More

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Do you prefer to conduct qualitative or quantitative research for what you are solving for?

Vineet Antil

Product Marketing Leader • March 17

Both qualitative and quantitative research methods have their advantages and are often used in combination to provide a comprehensive understanding of the problem being solved. Qualitative research focuses on exploring attitudes, behaviors, and motivations through methods such as interviews, foc......Read More

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How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?

Vineet Antil

Product Marketing Leader • March 17

Like any other sales enablement asset, a 2-pager asset that incorporates multiple customer quotes and case study stats needs to be clear, concise, and effective. Here’s a step by step guide on how I go about creating these: 1. Outline the Structure: I always begin by outlining the structure ......Read More