Good question and I’m sure everyone has a slightly different take on this. From
my perspective: Positioning = How you solve customers needs and sit in relation
to the wider competitive market Messag
Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, Upwork • July 16
I’m so glad you asked this, because it’s actually one of my favorite topics to
get on the soapbox about! :) I think April Dunford defined positioning best when
she wrote, “positioning describes the s
Director of Product Marketing at Backbase • February 22
A good question - there are many definitions around. What matters the most is to
align your own organization with those definitions. Here are the definitions we
agreed on in my organization: Value P
