Fundamental question: How is positioning different from messaging? I have attended so many PMM talks and the lines seem to blur between the two. Would love to understand how they are different/the nuances. Thanks!
5 Answers
Canva Head Of Product Marketing • 4y
Good question and I’m sure everyone has a slightly different take on this. From my perspective: Positioning = How you solve customers needs and sit in relation to the wi...
6464 Views
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y
I’m so glad you asked this, because it’s actually one of my favorite topics to get on the soapbox about! :) I think April Dunford defined positioning best when she wrote...
751 Views
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Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase • 3y
A good question - there are many definitions around. What matters the most is to align your own organization with those definitions. Here are the definitions we agreed o...
340 Views
Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y
the simplest answer - Positioning - where you sit in the market relative to competitors and adjacent tech. I.e. what does your company actually do. Messaging - why you’re...
259 Views
Product Marketing Leader | Formerly Box, Postman, YouTube, McDonald's, Samsung • 2y
That’s a great question and some great answers already on this thread! Here’s a short and sweet take on this. Positioning is the unique place you want to acquire in the m...
273 Views
Related Questions
How do you differentiate positioning from messaging? Which is important? How do you test each?How do you explain the difference between positioning and messaging to internal stakeholders?Do you have any top tips for layering and reviewing your messaging?How does Marketing messaging differ from PR/Comms messaging?How does PMM work with brand marketing, and what are the deliverables you share with other teams crafting stories? What are the best practices that you have employed to create a closed-loop product messaging?