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All related (61)
Charlotte Norman
Head Of Product Marketing at Canva May 21
Good question and I’m sure everyone has a slightly different take on this. From my perspective:  Positioning = How you solve customers needs and sit in relation to the wider competitive market  Messag
Jenna Crane
Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, UpworkJuly 16
I’m so glad you asked this, because it’s actually one of my favorite topics to get on the soapbox about! :) I think April Dunford defined positioning best when she wrote, “positioning describes the s
Louis Debatte-Monroy
Director of Product Marketing at Backbase February 22
A good question - there are many definitions around. What matters the most is to align your own organization with those definitions. Here are the definitions we agreed on in my organization: Value P