It depends on how much information you already have to start with. I've found (and the Pragramatic Institute agrees) that you need to do qualitative research first. Then, once you have some idea, you can formulate that information into a quantitative assessment. But you need to have enough information to know what to put as the survey response options, for example.
Both qualitative and quantitative research methods have their advantages and are often used in combination to provide a comprehensive understanding of the problem being solved. Qualitative research focuses on exploring attitudes, behaviors, and motivations through methods such as interviews, focus groups, and observations. It provides rich, in-depth insights into the underlying reasons behind certain phenomena and can uncover nuances that you didn’t know about. Quantitative research, on the othe ...Read More
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