Do you prefer to conduct qualitative or quantitative research for what you are solving for?
2 Answers
Fractional CMO | Product Marketing Leader | Formerly Amadeus, SharkNinja, Upromise • 2y
It depends on how much information you already have to start with. I've found (and the Pragramatic Institute agrees) that you need to do qualitative research first. Then,...
624 Views
Product Marketing Leader | Formerly Box, Postman, YouTube, McDonald's, Samsung • 2y
Both qualitative and quantitative research methods have their advantages and are often used in combination to provide a comprehensive understanding of the problem being s...
462 Views
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