How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
9 Answers
Moloco Product Marketing Director • 1y
I like to use the Care-Do-Impact framework for materials like this. So why should the customer care, what should do they do about it, what is the expected impact they sho...
4585 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
A case study is essentially a narrative that captures a specific moment of challenge or transformation in a business context. Similar to a story, a case study begins by s...
3438 Views
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Carta Vice President Product Marketing • 2y
Customer quotes are incredibly validating for prospects considering your product. One practice I've seen though is for marketers to build customer stories or quotes that ...
3291 Views
Adobe Sr Director of Product Marketing, Creative Cloud • 2y
Let's zoom out a little first. I'd encourage you to first answer two questions before writing anything, especially sales enablement: Who is it for? What is the goal ...
3818 Views
Shopify Senior Product Marketing Lead • 2y
I love this question because I love using customer quotes and data proof points to craft impactful messaging. You are already in a great position to create a strong sales...
3165 Views
Adobe Head of GTM Strategy, APAC & Japan • 2y
I think the general rule of thumb about any content creation still applies here. Use a structure/framework that lets you layout all the key details in a logical order. In...
3047 Views
Upstart Product Marketing Director, New Products • 2y
If you can make it a one-pager, even better. Stick to the most compelling points and focus on quotes that are descriptive versus just complimentary. And ask your sales te...
1642 Views
Workyard Director of Product Marketing • 2y
If you're creating a two-pager sales enablement asset, always assume it will be shared externally at some point, so make it so that if it gets in the hands of a prospect,...
1602 Views
Product Marketing Leader | Formerly Box, Postman, YouTube, McDonald's, Samsung • 2y
Like any other sales enablement asset, a 2-pager asset that incorporates multiple customer quotes and case study stats needs to be clear, concise, and effective. Here’s a...
212 Views
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