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What are some of the core data points that you track regularly as a Director?

Is there a particular area of data that you zoned in on to help increase your teams ARR contribution?
Natasha Evans
Natasha Evans
Hook Head of CustomerApril 25

I want to first understand which activities or metrics correlate to churn, renewal and expansion. Then I know how to target my CS team and which activities to track off the back of that, as well as which metrics I need to keep a close eye on. So I don't think there's an easy one size fits all answer here.

But I certainly think that broad strokes I will be tracking Health/adoption,GRR and NRR wherever I am, as well as understanding where you're losing WHY and WHO you're losing - is it specific company types, sizes, tenure etc.

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