Profile
Natasha Evans

Natasha Evans

VP Customer Growth, Hook

Content

Natasha Evans
Hook VP Customer Growth3y
Customer Success is different in every organization. Some companies see CS as product experts or an extension of Support. I see Customer Success as Consultants and Change...
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6524 Views
Natasha Evans
Hook VP Customer Growth3y
It can seem daunting jumping into a customer-facing role. Where do I start if I don’t have the relationships built yet? How do I make connections to successfully drive bu...
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4407 Views
Natasha Evans
Hook VP Customer Growth3y
When it comes to maintaining positive relationships with customers – especially if your champion has changed and you need to restate your value proposition – I always thi...
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3790 Views
Natasha Evans
Hook VP Customer Growth2y
The main hard skill that stands out to me for a Customer Success Leader is change management. Because really this hits in 2 different ways in a Customer Success team: Yo...
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1838 Views
Natasha Evans
Hook VP Customer Growth2y
I want to first understand which activities or metrics correlate to churn, renewal and expansion. Then I know how to target my CS team and which activities to track off t...
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1698 Views
Natasha Evans
Hook VP Customer Growth2y
Soft skillsCommunication - (This is everything from how to communicate with an Executive, to how to deliver a training session, how to manage expectations with customers ...
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1114 Views
Natasha Evans
Hook VP Customer Growth2y
There's only one that springs to mind and it's "Put the customer at the centre of everything you do".If every department thinks customer first, then the whole company win...
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1057 Views
Natasha Evans
Hook VP Customer Growth2y
Great question! Retaining great CS talent is the same as retaining any good talent, but I do think that there are a few extra things to consider...The role of a CSM can o...
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1031 Views
Natasha Evans
Hook VP Customer Growth2y
Relationship management is where Customer Success and Sales meet in the middle, but I liked the other skills that I'd develop in CS like project management and change man...
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1025 Views
Natasha Evans
Hook VP Customer Growth2y
It's better to have the right soft skills, always! In fact, I'd go one step further than that and say it's even more important to have the right attitude/mindset first....
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993 Views
Credentials & Highlights
VP Customer Growth at Hook
Top Customer Success Mentor List
Knows About Customer Health, Customer Success / Sales Alignment, Customer Success Soft and Hard S...more