Question Page

Can you share examples of successful growth marketing campaigns or initiatives you have implemented in the past?

Erika Barbosa
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, WebrootMay 30

One example I can share is what I would consider an SEO (organic) growth loop. We devised a plan to create pages targeting the names of viruses that users commonly search for. In this role, we had an extensive network of identified viruses, enabling us to swiftly generate pages aligned with the searcher's intent.

This approach enabled us to develop highly relevant and valuable content that catered to users' specific needs. They could easily share this information or even sign up for a trial directly from these pages.

687 Views
Top Demand Generation Mentors
Matt Hummel
Matt Hummel
Pipeline360 Vice President of Marketing
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing Lead
Fanette Jobard
Fanette Jobard
Sentry Head of Demand Generation
Andy Ramirez ✪
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Sheena Sharma
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Sruthi Kumar
Sruthi Kumar
Notion Account-Based Marketing - Lead
Joann Guo
Joann Guo
Spotify Associate Director, Growth Marketing
Kanchan Belavadi
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Laura Lewis
Addigy Director | Head of Marketing
Steve Armenti
Steve Armenti
Google Account-Based Advisor to B2B SaaS