With an increased focus on retention and expansion in SaaS, what types of tactics do you think are easily transferred from demand generation teams that traditional focus on new business?

Question

Ravali Dodia · Accepted Answer

Great question! A lot of demand gen tactics we use for net-new can actually work really well for retention and expansion too, it’s really about tweaking the message. For ...

Jennifer King · Answer

It depends on the end goal. At a high level, I'd say all the tools that demand gen teams use to capture new business can be applied to upsell/cross sell. You can get very...

Delaney Hertlein · Answer

Great question! My answer depends on where you believe field marketing fits within the org. In every role I’ve had, I’ve owned that function and in my opinion, field mark...

Nash Haywood · Answer

Absolutely, there are several tactics from demand generation strategies that can be repurposed effectively to focus on retention and expansion with minimal effort. In fac...

Erika Barbosa · Answer

When transitioning your focus to retention and expansion, many tactics can be repurposed for this strategy shift. For instance, ABM, content marketing, and SEO are still ...