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What growth strategies can be used to increase customer lifetime value?

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2 Answers
Growth Marketing Strategy
  1. Jennifer King
    Jennifer King

    Snowflake Head of Demand Generation • 11mo

    It's far more cost-effective to retain and grow existing customers than to constantly acquire new ones. Here are some ways to increase CLV: flawless onboarding experience - personalized and tailored to the service/product level w/ useful education & resources, amazing customer support - proactive and w/ a high level of urgency continuous value delivery - product updates, feature announcements, industry benchmarks and best practices outside of just transactional interactions community forums, ...Read More

    652 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y

    One growth strategy I highly recommend to increase customer lifetime value is segmentation. The more we can address a customer’s specific needs, the more impactful the results will be. Customers want to be heard, and segmentation enables a more tailored approach. Loyalty programs can also be impactful. Where it makes sense, I’m seeing more traction with gamification related to rewarding repeat and loyal customers. Another significant driver in accelerating customer lifetime value is having excep ...Read More

    1,266 Views

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