How can one identify the right target audience for growth marketing initiatives?

I believe you need to identify your target audience before you can be successful in your growth marketing initiatives, especially if you are working with a budget. There are a few ways to go about pinpointing your audience, such as:

• Market Research

• Customer Personas

• Current Customer Analysis

• Social Media Insights

• Competitor Analysis

• Behavioral Data

This is not a 'set it and forget it' approach. Depending on where your business stands from a maturity standpoint, this can be iterated upon as early as monthly or quarterly. It's critical to utilize signals from the market to better understand if your product is resonating and truly solving a problem.