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How can one identify the right target audience for growth marketing initiatives?

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3 Answers
Growth Marketing Strategy
  1. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • May 13

    There are diverse sources of data that need to be taken into consideration for identifying the right target audience. Begin with existing customer profiles and their consumption patterns Shortlist the right accounts from the target customer segments Understand your closest competitors and their targeting (success, adoption rates, etc.) Research – first party, as well as third party – focus groups/user surveys/industry reports to check trends These are help you identify the right target audience ...Read More

    373 Views
  2. Pamela King
    Pamela King

    YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 7mo

    Identifying the right target audience isn’t about casting a broad net to reach as many people, it’s about finding the most responsive one. Growth marketing works best when it’s built on deep customer insight and continuous experimentation. Learn from who knows you best – your current customers: Start with your existing users and customers. They are already using your brand so learn based on their behaviors. Use analytics, CRM data, and customer interviews to pinpoint shared traits: demographics, ...Read More

    549 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y

    I believe you need to identify your target audience before you can be successful in your growth marketing initiatives, especially if you are working with a budget. There are a few ways to go about pinpointing your audience, such as: Market Research Customer Personas Current Customer Analysis Social Media Insights Competitor Analysis Behavioral Data This is not a 'set it and forget it' approach. Depending on where your business stands from a maturity standpoint, this can be iterated upon as early ...Read More

    1,121 Views

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