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Account Based Marketing Strategy
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Growth Marketing Strategy
1 Answer
Nash Haywood
Cloudflare Head of Digital Marketing • September 20
Building a successful growth marketing team involves a number of key roles which vary based on team size, product and growth strategy. Here are some essential roles to consider: * Head of Growth: Responsible for developing and executing the comprehensive growth marketing strategy. This indiv......Read More
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2 Answers
Nash Haywood
Cloudflare Head of Digital Marketing • September 20
Incorporating experimentation and A/B testing into growth marketing strategies is key for driving sustained growth. Without it, marketing results often plateau quickly. Here’s a 6-step process I’ve used in the past to structure a conversion rate optimization program around. Step 1 - Hypothesis......Read More
176 Views
2 Answers
Nash Haywood
Cloudflare Head of Digital Marketing • September 20
Absolutely, there are several tactics from demand generation strategies that can be repurposed effectively to focus on retention and expansion with minimal effort. In fact, many SaaS marketing teams are now finding themselves handling both acquisition and expansion efforts, tasked with repurposin......Read More
173 Views
1 Answer
Nash Haywood
Cloudflare Head of Digital Marketing • September 20
Growth marketing and demand generation are both essential facets of a comprehensive marketing strategy an while there are some similarities, they focus on different areas, utilize unique tactics and are measured differently. Here’s how I think about it and would break down the differences: Sco......Read More
179 Views
2 Answers
Nash Haywood
Cloudflare Head of Digital Marketing • September 20
Switching from a sales-led to a product-led go-to-market (GTM) motion is a significant transition that necessitates adjustments across various facets of your marketing strategy. Here's how different components might change: * Content and Messaging - While sales-led strategies prioritize sales ......Read More
174 Views
2 Answers
Nash Haywood
Cloudflare Head of Digital Marketing • September 20
Most teams should do this regularly and I’d recommend quarterly. This allows for adjustments based on the performance of the previous quarter and alignment with the sales team to ensure the leads are indeed qualified over a large enough sample size. Goals are typically set quarterly, so this also......Read More
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3 Answers
Always maintain a sense of curiosity and diligently monitor key metrics throughout your business, including customer growth in different markets, segments, and verticals. Pay close attention to funnel conversion metrics to identify where customers may be dropping off. Understanding the various fa......Read More
584 Views
4 Answers
Erika Barbosa
Observable Head of Growth Marketing • May 14
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
801 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 30
One example I can share is what I would consider an SEO (organic) growth loop. We devised a plan to create pages targeting the names of viruses that users commonly search for. In this role, we had an extensive network of identified viruses, enabling us to swiftly generate pages aligned with the s......Read More
247 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 29
Data analysis plays a critical role in growth marketing. I would go as far as to say that you won't be as successful in growth marketing if data analysis is not part of your toolkit. It helps identify customer behaviors and trends for driving business growth. While I am also a huge fan of qualita......Read More
286 Views