Growth Marketing Strategy
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The way I recommend incorporating experimentation and A/B testing into growth marketing is by making it an ingrained part of the strategy. One of the foundations of growt...
796 Views
YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 6mo
Start with your North Star Metric: This is the top single metric that reflects the reason why your brand and growth engine exists. Some top brand examples include Asana (...
488 Views
Snowflake Director Field Marketing - GCC, India • May 13
The channels depend on the target persona! Is your persona a developer, an IT manager, or a CXO? All these people may hang out at different places and prefer different mo...
329 Views
AssemblyAI Senior Director, Growth & Demand Generation • 10mo
Alignment on goals! The best working relationships I've had with the PMM side of the house is when we are able to keep an open dialogue about what our shared marketing go...
2038 Views
YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 6mo
Traditional marketing is about getting the word out and generating awareness (1: many). Growth marketing is about generating outcomes and ensuring each user has the right...
537 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Some key components of a successful growth marketing strategy consist of clear goals and metrics. At the core of growth marketing is the ability for testing, analyzing, a...
1272 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
I believe you need to identify your target audience before you can be successful in your growth marketing initiatives, especially if you are working with a budget. There ...
1121 Views
Snowflake Director Field Marketing - GCC, India • May 13
Growth marketing works across the full funnel – attract, engage, retain and advocacy. While there are teams/organizations which focus primarily on the customer acquisitio...
343 Views
Snowflake Director Field Marketing - GCC, India • May 13
When marketing and sales are aligned; they accelerate customer acquisition and overall business growth. Alignment towards shared metrics and regular cadences/feedback loo...
358 Views
Snowflake Director Field Marketing - GCC, India • May 13
Both strategies are important and part of the overall funnel. Lead capture is part of the top of the funnel and the art+science of nurturing those leads helps to convert ...
351 Views
AssemblyAI Senior Director, Growth & Demand Generation • 10mo
Growth marketers come in all shapes and sizes. The best I've seen are:Analytical Thinkers - This is a non negotiable. Growth marketers have to be deeply curious about the...
977 Views
Spotify Associate Director, Growth Marketing • 2y
In structuring a growth marketing team, it's essential to tailor the approach to the specific context and maturity of the organization. In startups or smaller organizatio...
741 Views
YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 6mo
Content marketing isn’t just about publishing, it’s about creating value that earns attention and trust at scale. I treat content like a product: built for the user, opti...
496 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
If Demand Generation and Content Marketing were to share a single KPI, Marketing Engaged Leads (MELs)—also known as leads generated or new emails in the system—would be i...
1254 Views
AssemblyAI Senior Director, Growth & Demand Generation • 10mo
There are so many ways to amplify content. Here’s a mix of tried-and-true tactics along with some of my personal favorites:Social MediaCompany Posts: Schedule a series of...
706 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
Absolutely, there are several tactics from demand generation strategies that can be repurposed effectively to focus on retention and expansion with minimal effort. In fac...
1615 Views
O2 Chief Marketing Officer | Formerly V4 Company • 2y
I like to follow some steps (I'll describe bellow) but It can be more complex in some industries.I always start analysing the business SWOT Analysis or create it.Strength...
493 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
One growth strategy I highly recommend to increase customer lifetime value is segmentation. The more we can address a customer’s specific needs, the more impactful the re...
1265 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
Growth marketing and demand generation are both essential facets of a comprehensive marketing strategy an while there are some similarities, they focus on different areas...
2229 Views
ServiceNow Director, Integrated Marketing Campaign Management • 11mo
If you’re moving from a sales-led to a product-led GTM, your marketing has to change too. Instead of just helping sales, you gotta help people discover and use the produc...
1742 Views
Spotify Associate Director, Growth Marketing • 2y
In growth marketing, our strategy revolves around addressing the entire customer journey funnel, encompassing both acquisition and retention efforts. While our primary fo...
1167 Views
ServiceNow Director, Integrated Marketing Campaign Management • 11mo
I've engaged with this in my past organization and really it builds trust and loyalty, drives word of mouth, provides direct feedback, boosts retention, supports content ...
482 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Data analysis plays a critical role in growth marketing. I would go as far as to say that you won't be as successful in growth marketing if data analysis is not part of y...
442 Views
Spotify Associate Director, Growth Marketing • 3y
This depends on your product stage and goals. If your product is relatively new and has yet to achieve product-market fit, it is crucial to invest heavily in building awa...
1936 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In order to show the value of investing in SEO, you must set expectations from the beginning. You need to convey the narrative that SEO is a long-term investment, likely ...
766 Views
OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 2y
I think there are additional considerations to understand before determining whether to stop, start, or continue either of these. Specifically, what is the goal of the sp...
2344 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desi...
1140 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Revisiting your definition for Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs) is a best practice. This will largely depend on your business goal...
472 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
One example I can share is what I would consider an SEO (organic) growth loop. We devised a plan to create pages targeting the names of viruses that users commonly search...
779 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I would definitely focus on optimizing pages for conversions. This is a better use of your time and will have both short- and long-term benefits. Why? Firstly, it is a mo...
324 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Yes, I absolutely think the two programs can run simultaneously and will actually be complementary. An inbound program and ABM can work in synergy.Ultimately, the approac...
746 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Trade shows and conferences have a track record of being successful, assuming a moderate cost. How you measure effectiveness largely depends on your goals for attending t...
779 Views
How to target different personas from a point where they are present to digest?
I have divided my messaging in 4 parts
- Founder
- C-Suite
- Mid Managers
- Mid WorkForce
I have not created marketing assets though, how do I go about making them and placing them too.
I could have
- pitches
- Automated responses
- Long form/case studies
- Blog/presentations
- Website
- Social media
- Emails
- Ad banners
- Video
How do I target each category of people?
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Ultimately, it comes down to meeting your customers where they are. This is critical. This can also differ depending on the persona. Here are a few tips to get started:De...
707 Views