Growth Marketing Strategy

3 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 26
The way I recommend incorporating experimentation and A/B testing into growth marketing is by making it an ingrained part of the strategy. One of the foundations of growth marketing is experimentation. Regardless of your go-to-market motion, industry, or goals, there is an opportunity for experim......Read More
779 Views
2 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 2
Some key components of a successful growth marketing strategy consist of clear goals and metrics. At the core of growth marketing is the ability for testing, analyzing, and iterating, and you can't undertake this responsibility without clear, measurable goals. Next, you need to take a holistic a......Read More
802 Views
2 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 30
Data analysis plays a critical role in growth marketing. I would go as far as to say that you won't be as successful in growth marketing if data analysis is not part of your toolkit. It helps identify customer behaviors and trends for driving business growth. While I am also a huge fan of qualita......Read More
428 Views
3 Answers
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingSeptember 21
Building a successful growth marketing team involves a number of key roles which vary based on team size, product and growth strategy. Here are some essential roles to consider: * Head of Growth: Responsible for developing and executing the comprehensive growth marketing strategy. This indiv......Read More
895 Views
2 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 28
From my perspective, customer acquisition and retention are interconnected. If done correctly, the users you acquire will stay retained. It comes down to delivering on the promise you made when acquiring a user. When crafting your acquisition strategies, you should keep in mind how you will see ......Read More
500 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 15
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
2970 Views
1 Answer
Kanchan Belavadi
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, IndiaJanuary 31
What is the objective that you want to drive? Is it customer acquisition? Is the top of your funnel healthy, but conversions aren’t? Are you looking at optimizing cost and campaign performance?   The answers to the above questions should give you the primary metrics and KPIs that you need to mo......Read More
636 Views
1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 2
One growth strategy I highly recommend to increase customer lifetime value is segmentation. The more we can address a customer’s specific needs, the more impactful the results will be. Customers want to be heard, and segmentation enables a more tailored approach. Loyalty programs can also be imp......Read More
928 Views
1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 2
There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desired business outcomes. While this can look different depending on the company, a few tried-and-true approaches include: * Con......Read More
764 Views
1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 2
I believe the main difference between traditional marketing and growth marketing lies in the overall approach. Traditional marketing typically relies on tried-and-true methods, while growth marketing tends to be very data-driven, adopting an experiment, iterate, rinse and repeat mindset. Traditi......Read More
740 Views