GitLab Head of Growth Marketing • 1y
There are a couple of ways to interpret this question. One way is process; how do you create a system that lets you operate efficiently, rinse, repeat, and scale? The second is growth; how do you expand from a few accounts to many while still doing “ABM”? I’m going to start with the latter, because it lets me start off with a strong statement: I Do Not Believe ABM Is Real or Effective As Originally Defined. I’ve been doing digital marketing for a long time, in many different ways, and one thing ...Read More
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