How do you rinse, repeat and scale?
Docker SVP, Growth Marketing (CMO Role), Andy Ramirez ✪ on Account Based Marketing Strategy
March 14 @ 10:00AM PST
Calendly Head of Demand Generation, Mindy Servello on Account Based Marketing
October 26 @ 11:00AM PST
Google Group marketing manager, Steve Armenti on Account Based Marketing
October 26 @ 10:00AM PST
Top Demand Generation Mentors
Erika Barbosa
Counterpart Marketing Lead
Matt Hummel
Pipeline360 Vice President of Marketing
Sheridan Gaenger
Own VP of Growth Marketing
Nicolette Konkol
Morningstar Global Head of Demand Generation
Moon Kang 🚀
Showpad Director of Digital Marketing & ABM
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth
Steve Armenti
DigitalOcean VP Revenue Marketing
Sruthi Kumar
Notion Account-Based Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Related Questions
How do you recommend companies adjust their KPIs as they move to an ABM-centric marketing approach? As you assess the performance of an Account Based Marketing campaign in progress, which reports are important to take action on immediately? In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?Have you been in a position to suggest implementation of updated Martech solutions and what indicated to you that a new (or additional solution) was necessary for success?How do you recommend companies adjust their KPIs as they move to an ABM-centric marketing approach? What are the best questions to keep top of mind when conducting a content audit?