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What are primary KPIs for Account Based Marketing?

Andy Ramirez ✪
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)March 14

I don't see them as fundamentally different than all up marketing KPIs, but the emphasis likely changes. Some you might value more are:

  • Account penetration / engagement

  • Average deal size

  • Win rate

  • Average contract value

  • CAC/LTV

  • NPS

  • Influenced expansion / retention

I care about all of these as a marketing leader but I expect the numbers to be fundamentally different for target accounts in an ABM approach.

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