GitLab Head of Growth Marketing • 2y
I don't see them as fundamentally different than all up marketing KPIs, but the emphasis likely changes. Some you might value more are:
Account penetration / engagement
Average deal size
Win rate
Average contract value
CAC/LTV
NPS
Influenced expansion / retention
I care about all of these as a marketing leader but I expect the numbers to be fundamentally different for target accounts in an ABM approach.
1,358
Views
