Have you been in a position to suggest implementation of updated Martech solutions and what indicated to you that a new (or additional solution) was necessary for success?
6 Answers
Snowflake Senior Manager, Streamlit Developer Marketing | Formerly Sentry, Udemy for Business, Demandbase • 3y
Yes, I've introduced many MarTech solutions throughout my career! As with any business case for new technology, it will require buy-in from leadership and cross-functio...
2003 Views
Snowflake Director Field Marketing - GCC, India • 2y
The biggest indicator for me is always “excel”. If we are tracking too many metrics across different excel sheets, it is a clear indicator that we need a solution to mana...
707 Views
Salesforce Senior Director of Field Marketing, Platform • 2y
Yes, I have, three times over. Before you evaluate current tools or consider bringing in new ones, it's crucial to align on your goals. What problem are you trying to sol...
1073 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
When I joined my current organization, the sales & marketing teams were using Demandbase. Demandbase is a great tool for ABM, but our current implementation was not m...
1093 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 2y
Yes. With any internal pitch I've made for resources or investment in technology, I've always focused on three simple things:Tell a story around the pain caused by the pr...
811 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Absolutely! One indication that a new or additional solution is necessary is when inefficiencies become incredibly apparent. Spending time on manual tasks, needing to bui...
168 Views