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How to target different personas from a point where they are present to digest?

I have divided my messaging in 4 parts - Founder - C-Suite - Mid Managers - Mid WorkForce I have not created marketing assets though, how do I go about making them and placing them too. I could have - pitches - Automated responses - Long form/case studies - Blog/presentations - Website - Social media - Emails - Ad banners - Video How do I target each category of people?

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1 Answers
Growth Marketing Strategy
  1. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Ultimately, it comes down to meeting your customers where they are. This is critical. This can also differ depending on the persona. Here are a few tips to get started: Define your target personas. What is your ideal customer profile (ICP)? Who is the champion of your product versus the buyer? Having this defined is step one. Identify channels. What channels are best to reach each persona? Think of where these individuals prefer to get their information. Speak their language. It’s important to s ...Read More

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