What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?
Attentive Director of Growth Marketing, Acquisition • 1y
This is a great question! Demand generation marketing and content marketing should work hand-in-hand to achieve broader marketing objectives. When identifying KPIs and me...
2094 Views
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Demand generation KPIs:leads generated - # of new leads captured (from form fills, webinar, etc)MQLs - leads that meet your criteria and are sales ready (could be BDRs, S...
611 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
If Demand Generation and Content Marketing were to share a single KPI, Marketing Engaged Leads (MELs)—also known as leads generated or new emails in the system—would be i...
1249 Views
Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 9mo
Leading: Traffic to high-intent pagesEmail engagementDemo requestsLagging: SQLs generatedPipeline influencedCustomer acquisition cost (CAC)Content-specific: Time on pageC...
580 Views
Salesforce Senior Director, Global SMB and Growth Campaigns • 1y
Typically a content marketing function is measured on the engagement with the associated content put into market via paid, owned, earned tactics (i.e. content/asset downl...
1328 Views
Komodo Health VP Revenue Marketing • 1y
The quickest answer for demand generation would be impact to pipeline and bookings produced. How you represent that is a longer answer that would include the ability to s...
1267 Views
Snowflake Director Field Marketing - GCC, India • 2y
What is the objective that you want to drive? Is it customer acquisition? Is the top of your funnel healthy, but conversions aren’t? Are you looking at optimizing cost an...
1300 Views
BILL Director, Demand Generation • 1y
Demand generation and content marketing are truly a match made in heaven 🌟. Together, they create a powerful blend of long-term brand building and short-term pipeline gen...
1291 Views
Related Questions
How do demand generation KPIs change with a self-serve product?I'm working at a start-up, and a first demand generation hire; what KPIs should I own and not own?What are some KPIs that you find over-hyped and/or unimportant?How do you recommend setting targets for KPIs?What are some key components of a successful growth marketing strategy?What is an important KPI that you see demand generation teams completely missing?