What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?
Attentive Director of Growth Marketing, Acquisition • 1y
This is a great question! Demand generation marketing and content marketing should work hand-in-hand to achieve broader marketing objectives. When identifying KPIs and me...
2083 Views
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Demand generation KPIs:leads generated - # of new leads captured (from form fills, webinar, etc)MQLs - leads that meet your criteria and are sales ready (could be BDRs, S...
594 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
If Demand Generation and Content Marketing were to share a single KPI, Marketing Engaged Leads (MELs)—also known as leads generated or new emails in the system—would be i...
1240 Views
Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 8mo
Leading: Traffic to high-intent pagesEmail engagementDemo requestsLagging: SQLs generatedPipeline influencedCustomer acquisition cost (CAC)Content-specific: Time on pageC...
575 Views
Salesforce Senior Director, Global SMB and Growth Campaigns • 1y
Typically a content marketing function is measured on the engagement with the associated content put into market via paid, owned, earned tactics (i.e. content/asset downl...
1321 Views
Iterable Sr. Director, Marketing Operations & Digital Marketing • 1y
The quickest answer for demand generation would be impact to pipeline and bookings produced. How you represent that is a longer answer that would include the ability to s...
1248 Views
Snowflake Head of GCC Marketing, India • 2y
What is the objective that you want to drive? Is it customer acquisition? Is the top of your funnel healthy, but conversions aren’t? Are you looking at optimizing cost an...
1295 Views
BILL Director, Demand Generation • 1y
Demand generation and content marketing are truly a match made in heaven 🌟. Together, they create a powerful blend of long-term brand building and short-term pipeline gen...
1285 Views
Related Questions
I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?What is an important KPI that you see demand generation teams completely missing?How do demand generation KPIs change with a self-serve product?What are some KPIs that you find over-hyped and/or unimportant?How do you measure and track the success of growth marketing efforts?What are some key components of a successful growth marketing strategy?