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When breaking into a new target audience what are the first channels you look to develop?

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4 Answers
Growth Marketing Strategy
  1. Jennifer King
    Jennifer King

    Snowflake Head of Demand Generation • 1y

    When breaking into a new target audience, the very first channels you look to develop aren't about what you use (e.g., social media, email), but how you discover where that audience is and what resonates with them. You have to do the research first. I would start by running some existing analysis on your current database, competitor analysis and website traffic. If you already have a ICP then your job is easier. Once you have a strong understanding, I would then look into the outward facing chan ...Read More

    1,383 Views
  2. Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 1mo

    Look for any low hanging demand capture opportunities. Anywhere demand already exists and you just need to show up. Then shift to demand creation channels that can scale. Then go to channels that can't scale and build out programs with agencies, contractors, or additional help to attempt to scale those.

    469 Views
  3. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • 1mo

    The channels depend on the target persona! Is your persona a developer, an IT manager, or a CXO? All these people may hang out at different places and prefer different modes of communication.   A developer is more likely to engage with Hands-on-Content (demos, labs, etc.) and prefer channels like Discord, Reddit, Developer Conferences, User Groups, etc., and are heavily influenced by leaders in their fields.   CXOs on the other hand are more likely to engage via thought leadership content and at ...Read More

    338 Views
  4. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Typically, I would look to SEO and email first, as these are proven channels that work across all target audiences. Although the approach and messaging may vary, the success of these channels is fairly consistent. All other channels, including paid acquisition, largely depend on where your new target audience prefers to get their information. Therefore, I would select additional channels based on this information.

    857 Views

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