When breaking into a new target audience what are the first channels you look to develop?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 1
Typically, I would look to SEO and email first, as these are proven channels that work across all target audiences. Although the approach and messaging may vary, the success of these channels is fairly consistent. All other channels, including paid acquisition, largely depend on where your new target audience prefers to get their information. Therefore, I would select additional channels based on this information.
755 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Laura Lewis
Addigy Director | Head of Marketing
Mike Braund
Iterable Sr. Director, Marketing Operations & Digital Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Natasha Dolginsky
Panorama Education Sr. Director of Demand Generation
Sam Clarke
Second Nature VP of Marketing
Talmage Egan
BILL Director, Demand Generation
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns
Related Questions
What is the difference between growth marketing and demand generation?If you have a low converting website and need to hit your performance numbers quickly, do you think it’s better to focus on driving more traffic or optimizing pages for conversions?What role does data analysis play in growth marketing, and what tools or techniques are commonly used?Do you think it’s possible to have an Inbound program and an ABM program working at the same time or do you need to pick one strategy?What are some key components of a successful growth marketing strategy?What is the difference between traditional marketing and growth marketing?