When breaking into a new target audience what are the first channels you look to develop?

When breaking into a new target audience, the very first channels you look to develop aren't about what you use (e.g., social media, email), but how you discover where th...

Look for any low hanging demand capture opportunities. Anywhere demand already exists and you just need to show up. Then shift to demand creation channels that can scale....

The channels depend on the target persona! Is your persona a developer, an IT manager, or a CXO? All these people may hang out at different places and prefer different mo...

Typically, I would look to SEO and email first, as these are proven channels that work across all target audiences. Although the approach and messaging may vary, the succ...