When breaking into a new target audience what are the first channels you look to develop?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • April 30
Typically, I would look to SEO and email first, as these are proven channels that work across all target audiences. Although the approach and messaging may vary, the success of these channels is fairly consistent. All other channels, including paid acquisition, largely depend on where your new target audience prefers to get their information. Therefore, I would select additional channels based on this information.
755 Views
Top Demand Generation Mentors
Matt Hummel
Pipeline360 Vice President of Marketing
Bhavisha Oza
Gong Performance Marketing Lead
Fanette Jobard
Sentry Head of Demand Generation
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Sruthi Kumar
Notion Account-Based Marketing - Lead
Joann Guo
Spotify Associate Director, Growth Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Steve Armenti
Google Account-Based Advisor to B2B SaaS
Related Questions
Do you think it’s possible to have an Inbound program and an ABM program working at the same time or do you need to pick one strategy?Can you share examples of successful growth marketing campaigns or initiatives you have implemented in the past?What role does community engagement play in growth marketing?How do you incorporate experimentation and A/B testing into growth marketing strategies?How do you measure the effectiveness of attending trade shows and conferences?How do you show the value of investing in SEO to other departments and stakeholders since those types of tactics don’t have instant payback?