Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
Most teams should do this regularly and I’d recommend quarterly. This allows for adjustments based on the performance of the previous quarter and alignment with the sales team to ensure the leads are indeed qualified over a large enough sample size. Goals are typically set quarterly, so this also allows for adjustment there as well. It’s important to note that your criteria for marketing qualified leads (MQLs) and marketing qualified accounts (MSAs) should be separate. Here’s a few other conside ...Read More
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