How often should you revisit your definition of a Marketing Qualified Lead or Marketing Qualified Account?
2 Answers
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
Most teams should do this regularly and I’d recommend quarterly. This allows for adjustments based on the performance of the previous quarter and alignment with the sales...
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Revisiting your definition for Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs) is a best practice. This will largely depend on your business goal...
471 Views