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What are the key processes you'd set up when expanding the Demand Generation team from 1 to multiple people?

Scaling a Demand Generation Team
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Erika Barbosa
Erika Barbosa•
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
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Some of the key processes I’d set up when expanding my demand gen team from 1 to multiple people include evaluating and addressing the following questions: Documentation...
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What are the key processes you'd set up when expanding the demand generation team from 1 to multiple people?What is your advice for creating and/or improving the demand generation process when joining a small but growing team?What's your framework to prioritizing needs/deliverables when you're the first Demand Generation manager at a company establishing the function?What's the earliest stage a startup should consider hiring a demand generation manager?What does your demand generation team org structure look like?If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?
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