How do you recommend socializing KPIs (before the work starts and when it's done)?
9 Answers
JumpCloud Vice President, Revenue Marketing • 3y
I love this question! I think it is really important to make sure that you have alignment on a few key things before you start any project or initiative: Context Object...
1475 Views
Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
Work hand in hand with your sales or sales ops team to build the KPI reporting so everyone is looking at a single source of truth across sales & marketing. Host a bi...
713 Views
Attentive Director of Growth Marketing, Acquisition • 1y
Socializing KPIs before and after a campaign is important. It allows all stakeholders to align, prioritize work that impacts these KPIs, and understand performance, inclu...
1292 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
Sharing in a central wiki or company repository (we use Notion at Sentry), at the same time as other teams to give them the same level of attention. I am a big fan of asy...
1336 Views
You.com Chief Marketing Officer • 1y
Own:Lead volume and quality (MQLs, SQLs).Campaign performance (CTR, conversion rates).Pipeline contribution and ROI of demand gen efforts.Don’t Own:Pure revenue metrics (...
658 Views
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 2y
KPIs should be socialized:Before the work starts so all stakeholders are aligned and marching towards the same goalOn an on-going basis with a weekly, monthly and quarter...
604 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Before the work starts: Identify your stakeholders using a decision-making framework that is clear (there are many, and some favor DACI). Identify KPIs that will define ...
425 Views
Iterable Sr. Director, Marketing Operations & Digital Marketing • 1y
Ideally prioritized work and KPIs are getting organized across the department, so through you're quarter you're reporting on them there. For KPIs that might not be at the...
506 Views
Snowflake Head of GCC Marketing, India • 2y
There are 2 sets of KPIs that you need to keep at hand. One is for internal marketing consumption and the other is what you share with the business. The business will be ...
492 Views
Related Questions
How do you recommend setting targets for KPIs?What are some KPIs that you find over-hyped and/or unimportant?Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?