Communities
Sign Up / Sign In
What's the earliest stage a startup should consider hiring a demand generation manager?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • February 10
The earliest stage I typically recommend hiring a demand generation manager is when you have established product market fit and a solid understanding of your ideal customer profile (ICP). This can vary depending on your business.
If you haven’t reached this stage, I would consider more organic efforts as they take time to build and gain momentum. You can start laying the groundwork for this with less budget. If you start spending on paid efforts too fast you may surface the learning that your “top of the funnel” is running at a pace that doesn’t align with retention, engagement and revenue.
588 Views
Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation KPI's
January 30 @ 10:00AM PST
Gong Performance Marketing Lead, Bhavisha Oza on Demand Generation KPI's
June 13 @ 10:00AM PST
New Relic Former VP, Growth Marketing, Andy Ramirezon Building a Demand Generation Team
May 3 @ 10:00AM PST
Top Demand Generation Mentors
Erika Barbosa
Counterpart Marketing Lead
Nash Haywood
Cloudflare Head of Digital Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Moon Kang 🚀
Front Director, Digital Demand Generation
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth
Sam Clarke
Second Nature VP of Marketing
Laura Lewis
Addigy Director | Head of Marketing
Sruthi Kumar
Notion Account-Based Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Related Questions
How do you break down responsibilities and KPIs between Demand Generation and Product Marketing?What is an important KPI that you see demand generation teams completely missing?Do you believe a demand gen manager can be successful without budget for ads to pair with their strategy?Do you have any advice for a junior who is a first demand generation hire?Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?