What's the earliest stage a startup should consider hiring a demand generation manager?
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
As soon as you have product-market fit determined. My recommended first three marketing hires, in order, are:Product Marketing: to help with that product-market fit asses...
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Atlan VP, Growth • 1y
I like to separate "fuel" creators (content strategists, industry specialists, and content producers) from "engine" distributors (channel leads, event leads, and BDRs) wi...
631 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The earliest stage I typically recommend hiring a demand generation manager is when you have established product market fit and a solid understanding of your ideal custom...
644 Views
Related Questions
How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?From your perspective, who is the most critical piece on a demand-gen team?How do you achieve consistent demand gen as a B2C and B2B startup with little marketing budget and self-funded from the revenue it currently generates? How do we make do with the resources we have now to reach more people who need our products? What is your advice for creating and/or improving the demand generation process when joining a small but growing team?What are the biggest surprises when going from a company where demand generation was established to one where you have to establish demand generation?