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What's the earliest stage a startup should consider hiring a demand generation manager?

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3 Answers
Establishing a Demand Generation Function
  1. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

    As soon as you have product-market fit determined. My recommended first three marketing hires, in order, are: Product Marketing: to help with that product-market fit assessment. This must come first. Spending money on demand generation campaigns when there is no assurance of revenue afterwards is a recipe for disaster. Demand Generation: to help build pipeline and close revenue. This is a good hire when it is time to pour gasoline on your fire and start scaling. Marketing Operations: to build ma ...Read More

    724 Views
  2. Abhishek GP
    Abhishek GP

    Atlan VP, Growth • 1y

    I like to separate "fuel" creators (content strategists, industry specialists, and content producers) from "engine" distributors (channel leads, event leads, and BDRs) with a small analytics team connecting them. I borrowed the concept of fuel and engine from MKT1 newsletter. This structure prevents the common disconnect between content creation and distribution while ensuring specialized expertise and speed to market. Digital Acquisition Paid Media Manager (LinkedIn, SEM, Display) SEO & Web ...Read More

    635 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    The earliest stage I typically recommend hiring a demand generation manager is when you have established product market fit and a solid understanding of your ideal customer profile (ICP). This can vary depending on your business. If you haven’t reached this stage, I would consider more organic efforts as they take time to build and gain momentum. You can start laying the groundwork for this with less budget. If you start spending on paid efforts too fast you may surface the learning that your “t ...Read More

    644 Views

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