What does your demand generation team org structure look like?
OpenPhone VP of Marketing • 3y
Our demand generation team has three major pillars: Website - responsible for our corporate website. While they care about impact, they also need to service other needs...
2004 Views
GitLab Head of Growth Marketing • 3y
This is another question that is highly dependent on the needs of an organization, the current state of their growth team, and what resources they have today, etc. When I...
1161 Views
Snowflake Director Field Marketing - GCC, India • 2y
A demand gen team is extremely focused on revenue growth and all functions within demand gen should be lock in step to drive that growth. A basic structure to start would...
622 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 1y
Past demand gen teams I've managed typically looked like this:Acquisition: paid media, content syndication, adsLifecycle: email marketing, nurtures, onboarding, customer ...
665 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Today, we have 2 people on our team: one dedicated to new business and one dedicated to customers. In the past, I have structured Demand Generation in other ways - from r...
495 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
This is a tricky question to give a general response to! Let me start by laying out the strategy for how to approach this question as there isn’t a “one size fits all” re...
379 Views
Related Questions
What are the core roles you consider essential on a best-in-class demand gen team?From your perspective, who is the most critical piece on a demand-gen team?What is your advice for creating and/or improving the demand generation process when joining a small but growing team?How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations? How do you break down responsibilities and KPIs between demand generation and product marketing?What's your best demand generation 30-60-90 day plan to make a big impact at a new company?