Event Marketing Strategy

I would attribute revenue and pipeline the same way I do for any other campaign, according to the company's attribution model. This usually look like some version of the ...

For an event, I think it's critical to align on a compelling reason for attendance. Getting specific on the title level and purpose helps clarify what content/format is b...

The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund anc...

In some of my other answers, I've talked about the importance of timely outreach and personalization from sales. This is critical, but only if leads are warm or ready. A ...

Be quick and personalize, personalize, personalize. There's not much else that's going to help you.Reach out ASAP after the event - the next day if you can download your ...

For ROI, it's helpful to know what the outcome of the event is meant to accomplish (IE: generate, progress, and or close pipe).Can impact the content strategy and the aud...

This can be a challenge, but generally once you have one or two, the rest become easier over time. A few approaches to consider:Run analysis to understand who is relevant...

For large scale events, create different content focused on the key buyers you know will attend and their key objectives. It may mean you have a range of break out sessio...

Being in B2B, I personally find B2C to have the best experiential marketing. I truly believe you can find inspiration for events in your day to day life. It's about creat...

Despite working at a Fortune 500 company, we're relatively simple. We use a good amount of our own technology (IE: Marketing Cloud for invites at large scale events, Sale...