Harvey Vice President Marketing • 2y
For large scale events, create different content focused on the key buyers you know will attend and their key objectives. It may mean you have a range of break out sessions from deep dive workshops, 1:1 expert meetings to thought leadership roundtables. Having a good attendee survey tool to check on whether you were resonating with the different audiences will help you optimize over time. I like to remind my team that the follow up is just as critical as the event itself. Having custom follow u ...Read More
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