Quick search for:
Which event management platforms and tools have you found most effective for streamlining event logistics and tracking performance?
1 Answer
Salesforce Vice President, C-Suite Marketing • May 24
Despite working at a Fortune 500 company, we're relatively simple. We use a good amount of our own technology (IE: Marketing Cloud for invites at large scale events, Salesforce CRM, Slack, Tableau). For event logistics and project management towards an event, we primarily use Google spreadsheets and Quip. We've also explored Asana to support this as well. We also have our go to agencies and vendors for event production and work with them via Slack.
Given how big our event portfolio can be across the company, we have a Tableau dashboard that allows us to see which events are coming up. We also have a self-serve pre-event and post-event Tableau dashboards for our event leads to pull performance.
695 Views
Related Questions
When do you include both net-new campaigns and expansion/upsell campaigns in a demand generation strategy?When designing a demand generation strategy, at what stage do you audit internal departments to determine if there is sufficient stakeholder buy-in and infrastructure needed to support success?Do you think it’s possible to have an Inbound program and an ABM program working at the same time or do you need to pick one strategy?In your experience, at what stage of awareness do you see the most conversions from leads to opportunities?How do you measure the effectiveness of attending trade shows and conferences?How do you show the value of investing in SEO to other departments and stakeholders since those types of tactics don’t have instant payback?