Which event management platforms and tools have you found most effective for streamlining event logistics and tracking performance?
1 Answer
Salesforce Vice President, C-Suite Marketing • May 24
Despite working at a Fortune 500 company, we're relatively simple. We use a good amount of our own technology (IE: Marketing Cloud for invites at large scale events, Salesforce CRM, Slack, Tableau). For event logistics and project management towards an event, we primarily use Google spreadsheets and Quip. We've also explored Asana to support this as well. We also have our go to agencies and vendors for event production and work with them via Slack.
Given how big our event portfolio can be across the company, we have a Tableau dashboard that allows us to see which events are coming up. We also have a self-serve pre-event and post-event Tableau dashboards for our event leads to pull performance.
615 Views
Top Demand Generation Mentors
Kady Srinivasan
Lightspeed Commerce Chief Marketing Officer
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Bhavisha Oza
Gong Performance Marketing Lead
Jennifer King
Snowflake Head of Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Samantha Lerner
Attentive Director of Growth Marketing, Acquisition
Sierra Summers
INFI VP of Marketing
Kelley Sandoval
Databricks Senior Director, Demand Generation
John Yarbrough
AlertMedia Senior Vice President of Corporate Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Related Questions
How do you identify and prioritize growth opportunities for a business?When breaking into a new target audience what are the first channels you look to develop?How can I pivot from our current sales approach to product led?In your experience, at what stage of awareness do you see the most conversions from leads to opportunities?How do you present the success of the email strategies to the stakeholders?When taking inventory of all content assets, what percentage of content should be for the top, middle, and bottom portions of the funnel?