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Demand Generation

Demand Generation Strategy

Demand Generation Strategy

How is Account Based Marketing different for landing vs expanding/ cross-sell/ upsell?

9 Answers

When do you begin to prepare to duplicate a strategy that has proven successful?

3 Answers

How do you define ABM?

1 Answer

What is your tried and true method of assessing an organization’s goals to determine the customized proportion of inbound to outbound leads needed for success?

3 Answers

As you assess the performance of an Account Based Marketing campaign in progress, which reports are important to take action on immediately?

2 Answers

How do you rinse, repeat and scale?

1 Answer

What are some typical indicators that website optimization should be a priority in your digital marketing strategy?

3 Answers

What is your strategy around segmenting buyer personas? What factors do you segment on?

7 Answers

Which pages of a website are the best ones to welcome incoming traffic?

3 Answers

How do you rank lead sources and adjust your budget allocation accordingly by channel?

4 Answers

When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?

4 Answers

When should a company focus on an SEM strategy?

5 Answers

Which offline channels have worked most effectively in your digital marketing strategy?

4 Answers

What tactics do you use when early opps aren’t progressing into qualified pipeline?

3 Answers

How do you identify where leads are falling off and how do you optimize for lead conversion?

1 Answer

How can demand generation teams work with field marketing?

Im looking for insights on: - How to collaborate more effectively with field marketing - How to create campaigns that deliver impact in regions

1 Answer

What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?

6 Answers

How do you target say, SMB, for each stage of the funnel? (interview question I received:)

2 Answers

What is your methodology for identifying the right company targets in an ABM strategy?

9 Answers

How do market effectively to different personas, but maintain the same brand and unified messaging?

Gong sells to sales ops/revops and sales management and potentially sales engagement - they think differently, but Gong can solve for each pain?

1 Answer

How do you approach enterprise demand gen differently at an organization that historically relied more on free trials and word of mouth?

2 Answers

What does growth marketing mean to you? How does it fit within the rest of the marketing org?

2 Answers

What is the best way to educate internal stakeholders on Account Based Marketing in order to accurately highlight the potential benefits to the organization as a whole and to their individual teams’ functions?

6 Answers

What qualities or skill sets are needed to become a successful growth marketer?

1 Answer

How to get to a well known company if you don't have any in your portfolio (yet)?

1 Answer

How do you tailor your event content to different stages of the buyer’s journey?

1 Answer

How do you stay ahead of industry changes and continuously innovate your event marketing approach?

1 Answer

How do you allocate your budget across different types of events and activities within an event?

1 Answer

Which event management platforms and tools have you found most effective for streamlining event logistics and tracking performance?

1 Answer

What criteria do you use to select events that have the highest potential ROI?

1 Answer

What is the difference between demand generation and growth marketing?

4 Answers

How do you balance demand gen targets against sales quotas and company-wide revenue goals?

Related to demand gen / sales alignment, specifically thinking about aligning quarterly targets and demonstrating Demnad Gen's contribution to revenue

3 Answers

How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

4 Answers

What recommendations do you make in order to assure the continued success of your strategies?

6 Answers

When do you include both net-new campaigns and expansion/upsell campaigns in a demand generation strategy?

7 Answers

When designing a demand generation strategy, at what stage do you audit internal departments to determine if there is sufficient stakeholder buy-in and infrastructure needed to support success?

5 Answers

What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?

3 Answers

What factors do you assess in order to properly prioritize the timing of and budget allocated to different campaigns within a strategy (for example, launching an Account Based Marketing campaign versus a brand awareness campaign)?

2 Answers

What has worked well for you defining the segmentation strategy for various digital channels?

3 Answers

What are the variables that you take into consideration when making these judgments (audience, product, pipeline goals, etc.) and how does each variable impact the finalized strategy?

3 Answers

If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?

3 Answers

Are there specific channels you would consider fundamental to a successful Demand Generation strategy?

6 Answers

How do you present the success of the email strategies to the stakeholders?

4 Answers

What internal and external stakeholders do you involve in your strategy development?

5 Answers

How do you determine which types of campaigns to include in a Demand Generation strategy?

6 Answers

What are primary KPIs for Account Based Marketing?

1 Answer

How would you define the difference between metrics, analytics, and insights in the context of Account Based Marketing strategy?

5 Answers

What are the best questions to keep top of mind when conducting a content audit?

8 Answers

In addition to buy-in and budget, what support is needed from other internal teams to set up an organization for success with a new Martech solution?

4 Answers

When taking inventory of all content assets, what percentage of content should be for the top, middle, and bottom portions of the funnel?

6 Answers

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