Demand Generation Strategy

1 Answer
Andy Ramirez ✪
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)March 15
I don't see them as fundamentally different than all up marketing KPIs, but the emphasis likely changes. Some you might value more are: * Account penetration / engagement * Average deal size * Win rate * Average contract value * CAC/LTV * NPS * Influenced expansion / retention ......Read More
252 Views
5 Answers
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 24
* Metrics are the data points you are measuring the success of the campaign around (either leading or lagging indicators). This can be # of meetings from your account list, # of campaign responses per account, # of impressions or CTR by account, # of opportunities, $ pipeline generated,......Read More
2755 Views
8 Answers
Sierra Summers
Sierra Summers
Albertsons Companies Director of B2B MarketingJanuary 19
This is a great question! I can't tell you the number of times I've created content because someone in the C-suite thought it would be a good idea, or because a sales reply simply couldn't close a deal with a highly customized 1-pager. The truth is - content should be created with a purpose......Read More
911 Views
4 Answers
Dan Ahmadi
Dan Ahmadi
Branch VP Demand Generation and International MarketingSeptember 9
An onboarding plan and a dedicated owner! I'm sure you've seen it before too-- you buy something new and shiny, and it takes a lot longer to implement and use than expected. Fast forward a few months or years and you realize nobody is using it anymore and it's shelfware, ready to be cancelled. I......Read More
1184 Views
6 Answers
Kanchan Belavadi
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, IndiaJuly 6
This is not a one-size-fits-all solution. I have found that the content pieces through the funnel vary based on what are the current business objectives, challenges and gaps. If you are a new business and trying to generate mindshare and attract visitors to your website, you’d need more assets at......Read More
581 Views
8 Answers
Dan Ahmadi
Dan Ahmadi
Branch VP Demand Generation and International MarketingSeptember 9
I'd love to, but we have yet to find an intent vendor that has data rich enough for our specific segment that would indicate readiness to buy. For other companies, I've seen this to be really effective, especially when 10s or 100s of people might start researching something the moment a problem i......Read More
2544 Views
10 Answers
Dan Ahmadi
Dan Ahmadi
Branch VP Demand Generation and International MarketingSeptember 9
1. Sales Leadership If you're in the B2B SaaS space, you'll know that marketing alone does not generate deals. We engage prospects and customers, bring them to the surface, and rely on AEs and sales development to mature that relationship, converting them to meetings and subsequently, deals. If ......Read More
3759 Views
8 Answers
Sierra Summers
Sierra Summers
Albertsons Companies Director of B2B MarketingJanuary 19
Work with your sales team!  You can use a lot of different tech and methods to identify target accounts, but if your sales team isn't bought in, you won't be successful. I suggest using tools or conducting a TAM analysis to narrow down the list of potential accounts a tad small. Have the sa......Read More
862 Views
5 Answers
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 24
This question has a lot to unpack. Influencing change takes a LOT of time, but I would recommend starting with first principles. 3 things I would start with: * I gotta say marketing sure did a good job of marketing ourselves! However, “ABM” is not a marketing thing; it’s a holistic revenu......Read More
1404 Views
3 Answers
Nicolette Konkol
Nicolette Konkol
Morningstar Global Head of Demand GenerationJanuary 12
Depends on how you’ve defined the scope and priorities of the customer marketing organization but some to consider are: * Monthly active users or utilization rate * Engagement in onboarding/education programs * Percentage of customers that use “sticky features” * Number of customer advocates......Read More
724 Views