Demand Generation - Demand Generation Strategy Tags

Related to demand gen / sales alignment, specifically thinking about aligning quarterly targets and demonstrating Demnad Gen's contribution to revenue

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How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

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What recommendations do you make in order to assure the continued success of your strategies?

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When do you include both net-new campaigns and expansion/upsell campaigns in a demand generation strategy?

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When designing a demand generation strategy, at what stage do you audit internal departments to determine if there is sufficient stakeholder buy-in and infrastructure needed to support success?

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What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?

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What factors do you assess in order to properly prioritize the timing of and budget allocated to different campaigns within a strategy (for example, launching an Account Based Marketing campaign versus a brand awareness campaign)?

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What has worked well for you defining the segmentation strategy for various digital channels?

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What are the variables that you take into consideration when making these judgments (audience, product, pipeline goals, etc.) and how does each variable impact the finalized strategy?

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If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?

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Are there specific channels you would consider fundamental to a successful Demand Generation strategy?

6 Answers

How do you present the success of the email strategies to the stakeholders?

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What internal and external stakeholders do you involve in your strategy development?

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What is your strategy around segmenting buyer personas? What factors do you segment on?

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How do you determine which types of campaigns to include in a Demand Generation strategy?

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What are primary KPIs for Account Based Marketing?

1 Answer

How would you define the difference between metrics, analytics, and insights in the context of Account Based Marketing strategy?

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What are the best questions to keep top of mind when conducting a content audit?

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In addition to buy-in and budget, what support is needed from other internal teams to set up an organization for success with a new Martech solution?

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When taking inventory of all content assets, what percentage of content should be for the top, middle, and bottom portions of the funnel?

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Do you use intent data in your ABM model?

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In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?

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What is your methodology for identifying the right company targets in an ABM strategy?

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What is the best way to educate internal stakeholders on Account Based Marketing in order to accurately highlight the potential benefits to the organization as a whole and to their individual teams’ functions?

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Which metrics are Customer Marketing Leaders looking at regularly & why?

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My org has a challenge with capturing and cataloging customer challenges/complaints/kudos. The sales/dev teams don’t have access to our notes, what is the best way to share this info in a meaningful way across departments?

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Can I use an ABM approach with customer marketing? Why or why not?

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How do I get started with customer segmentation?

We currently send the same messaging to all of our customer base and I want to move to more of a personalized approach.

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Customer Marketing often requires marketing budget. What do you find in a typical percentage of the total marketing budget that should be allocated to Customer Marketing?

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How do you incorporate experimentation and A/B testing into growth marketing strategies?

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What are some key components of a successful growth marketing strategy?

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What role does data analysis play in growth marketing, and what tools or techniques are commonly used?

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What is a good approach to structuring a growth marketing team?

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How do you approach customer acquisition and retention in growth marketing?

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Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

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Content vs Trust With trust and core values becoming as important to buyers as product, how can we get these across and increase pipeline engagement?

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What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?

1 Answer

What recommendations do you generally provide at the end of a campaign?

4 Answers

What are some typical indicators that website optimization should be a priority in your digital marketing strategy?

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What are your top channels when it comes to inbound demand generation? Where do you invest first when you need to drive more top of funnel volume?

1 Answer

What growth strategies can be used to increase customer lifetime value?

1 Answer

What are some cost-effective growth marketing strategies for startups?

1 Answer

What is the difference between traditional marketing and growth marketing?

1 Answer

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