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Demand Generation
Demand Generation Strategy

Demand Generation Strategy

What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?
6 Answers
Which pages of a website are the best ones to welcome incoming traffic?
2 Answers
What tactics do you use when early opps aren’t progressing into qualified pipeline?
2 Answers
How do you target say, SMB, for each stage of the funnel? (interview question I received:)
2 Answers
When should a company focus on an SEM strategy?
4 Answers
When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?
3 Answers
What is your methodology for identifying the right company targets in an ABM strategy?
9 Answers
How do market effectively to different personas, but maintain the same brand and unified messaging?
Gong sells to sales ops/revops and sales management and potentially sales engagement - they think differently, but Gong can solve for each pain?
1 Answer
Which offline channels have worked most effectively in your digital marketing strategy?
3 Answers
How do you approach enterprise demand gen differently at an organization that historically relied more on free trials and word of mouth?
2 Answers
What does growth marketing mean to you? How does it fit within the rest of the marketing org?
2 Answers
How do you rank lead sources and adjust your budget allocation accordingly by channel?
3 Answers
What is the best way to educate internal stakeholders on Account Based Marketing in order to accurately highlight the potential benefits to the organization as a whole and to their individual teams’ functions?
6 Answers
What qualities or skill sets are needed to become a successful growth marketer?
1 Answer
How to get to a well known company if you don't have any in your portfolio (yet)?
1 Answer
How do you tailor your event content to different stages of the buyer’s journey?
1 Answer
How do you stay ahead of industry changes and continuously innovate your event marketing approach?
1 Answer
How do you allocate your budget across different types of events and activities within an event?
1 Answer
Which event management platforms and tools have you found most effective for streamlining event logistics and tracking performance?
1 Answer
What criteria do you use to select events that have the highest potential ROI?
1 Answer
What is the difference between demand generation and growth marketing?
4 Answers
How do you balance demand gen targets against sales quotas and company-wide revenue goals?
Related to demand gen / sales alignment, specifically thinking about aligning quarterly targets and demonstrating Demnad Gen's contribution to revenue
3 Answers
How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?
4 Answers
What recommendations do you make in order to assure the continued success of your strategies?
6 Answers
When do you include both net-new campaigns and expansion/upsell campaigns in a demand generation strategy?
7 Answers
When designing a demand generation strategy, at what stage do you audit internal departments to determine if there is sufficient stakeholder buy-in and infrastructure needed to support success?
5 Answers
What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?
3 Answers
What factors do you assess in order to properly prioritize the timing of and budget allocated to different campaigns within a strategy (for example, launching an Account Based Marketing campaign versus a brand awareness campaign)?
2 Answers
What has worked well for you defining the segmentation strategy for various digital channels?
3 Answers
What are the variables that you take into consideration when making these judgments (audience, product, pipeline goals, etc.) and how does each variable impact the finalized strategy?
3 Answers
If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?
3 Answers
Are there specific channels you would consider fundamental to a successful Demand Generation strategy?
6 Answers
How do you present the success of the email strategies to the stakeholders?
4 Answers
What internal and external stakeholders do you involve in your strategy development?
5 Answers
What is your strategy around segmenting buyer personas? What factors do you segment on?
6 Answers
How do you determine which types of campaigns to include in a Demand Generation strategy?
6 Answers
What are primary KPIs for Account Based Marketing?
1 Answer
How would you define the difference between metrics, analytics, and insights in the context of Account Based Marketing strategy?
5 Answers
What are the best questions to keep top of mind when conducting a content audit?
8 Answers
In addition to buy-in and budget, what support is needed from other internal teams to set up an organization for success with a new Martech solution?
4 Answers
When taking inventory of all content assets, what percentage of content should be for the top, middle, and bottom portions of the funnel?
6 Answers
Do you use intent data in your ABM model?
8 Answers
In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?
10 Answers
Which metrics are Customer Marketing Leaders looking at regularly & why?
3 Answers
My org has a challenge with capturing and cataloging customer challenges/complaints/kudos. The sales/dev teams don’t have access to our notes, what is the best way to share this info in a meaningful way across departments?
2 Answers
Can I use an ABM approach with customer marketing? Why or why not?
2 Answers
How do I get started with customer segmentation?
We currently send the same messaging to all of our customer base and I want to move to more of a personalized approach.
2 Answers
Customer Marketing often requires marketing budget. What do you find in a typical percentage of the total marketing budget that should be allocated to Customer Marketing?
2 Answers
How do you incorporate experimentation and A/B testing into growth marketing strategies?
3 Answers
What are some key components of a successful growth marketing strategy?
2 Answers
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