Sharebird
Sign Up / Sign In

How to get to a well known company if you don't have any in your portfolio (yet)?

Answer
2 Answers
Event Marketing Strategy
  1. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

    This is such a relevant question for me, as I recently started a new role at Lexia Learning - a $200M edtech company with a marketing team of 80 people. The journey to get here was not straightforward! If you know your goal, then that is the best starting place. For a few years now I have known that I wanted to get out of the start up space. So keep that goal in mind. Then, figure out your path to get there. If you are working for a start up now, that is okay. There's a change your company could ...Read More

    474 Views
  2. Kexin Chen
    Kexin Chen

    Harvey Vice President Marketing • 2y

    This can be a challenge, but generally once you have one or two, the rest become easier over time. A few approaches to consider: Run analysis to understand who is relevant to the audience you're targeting and would be a hook for them to see. I've worked with social media agencies to look at specific handles for the key contacts I'd like to target to then analyze in aggregate who were the top commonly followed influencers and then worked to book those luminaries/thought leaders/authors to speak a ...Read More

    769 Views

Related Ask Me Anything Sessions

Matt Henderson

Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy

May 19 @ 10:00AM PT

View Answers
Matt Henderson

Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy

May 14 @ 10:00AM PT

View Answers
Kanchan Belavadi

Snowflake Head of GCC Marketing, India, Kanchan Belavadi on Growth Marketing Strategy

May 13 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors